Lidia Palmi

Head of Insights Lab at Wonderflow

Lidia has more than 18 years of experience in consumer insights, having held significant positions at Red Bull, Tetra Pak, and Kantar Worldpanel.

Recent Posts by this Author

Voice of the Customer (VoC)
What common Voice of Customer mistakes are you making?
Lidia Palmi
October 6, 2024
Voice of the Customer (VoC)
Voice of the Customer (VoC): What It Is & Its Benefits
Lidia Palmi
September 19, 2024
WonderInsights
The Future of Business Intelligence: Trends and Innovations to Watch
Lidia Palmi
January 8, 2025
Consumer Insights
Revolutionary R&D from consumer reviews
Lidia Palmi
April 21, 2025
Consumer Insights
NPS vs. CSAT: Importance for Brand Growth
Lidia Palmi
August 6, 2025
WonderInsights
Make It Or Break It: The Influence of Condom Reviews on Customer Satisfaction
Lidia Palmi
May 13, 2025
Voice of the Customer (VoC)
Voice of Customer Optimization (VoCO): Turn Feedback Into Action
Lidia Palmi
April 13, 2024
WonderInsights
Why you should analyse the NPS data?
Lidia Palmi
February 14, 2023
Marketing
5 ways in which customer feedback helps organizations create more effective marketing campaigns
Lidia Palmi
April 13, 2025

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