Consumer Insights Platform for Retail

Understand shopper preferences and optimize merchandising with real customer feedback sourced from 1000+ channels
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We support the world’s best customer-centric brands

Discover why retail teams choose Wonderflow

Assortment Intelligence

Optimize product mix with customer demand signals

  • Analyze customer feedback across your entire assortment to reveal what shoppers actually want.
  • Identify underperforming SKUs before they impact margins.
  • Understand regional preferences to tailor local assortments.
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Omnichannel Experience

Create seamless experiences across every touchpoint

  • Identify friction points in the customer journey.
  • Compare performance between channels and locations.
  • Spot operational issues like delivery problems, checkout friction, or in-store service gaps.
Competitive Positioning

Win market share with competitive intelligence

  • See exactly how your products stack up against rivals across key dimensions, from design and functionality to price-performance ratio.
  • Track customer sentiment for your products and competitors across categories.
  • Monitor competitor launches and promotions and their impact on customer satisfaction.
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Our key features you'll use

Benchmarking

Compare performance across stores, regions, channels, and product categories. Identify your top-performing locations and understand what makes them successful. Benchmark against industry standards and competitors. Track key metrics like customer satisfaction, product ratings, and service quality across your retail network. Use these insights to replicate best practices and address underperformance systematically.

Data Aggregation

Consolidate feedback from e-commerce platforms, in-store surveys, customer service tickets, loyalty programs, and social media into one platform. No more fragmented insights across multiple tools. Analyze all customer touchpoints with consistent sentiment models. See the complete picture of customer perception across your entire retail ecosystem—online and offline—enabling holistic optimization decisions.

Custom Boards

Create custom dashboards for different teams and roles. Merchandising teams track category performance, store operations monitor location-specific feedback, marketing analyzes campaign impact. Each team sees the metrics and insights most relevant to their objectives. Pin key charts, comparisons, and trends to boards for quick access. Share insights across departments to align on customer-centric priorities.

Marketplace

Access Wonderflow’s product marketplace with millions of indexed products across retail categories. Monitor not just your assortment, but entire categories and emerging brands. Identify fast-growing products and market gaps. Understand category dynamics, pricing trends, and new entrants. This intelligence informs better buying decisions, assortment planning, and competitive positioning across your retail operations.

Metadata Analysis

Automatically segment shoppers by purchase behavior, demographics, loyalty status, and shopping preferences extracted from feedback. Understand what different customer groups value—price-conscious shoppers versus premium buyers, online-first versus in-store loyalists. Tailor assortment, marketing, and experiences to specific segments. Identify high-value customer groups and optimize strategies to increase their lifetime value and retention.

Wonder AI

Ask questions in natural language about your retail data: “Why is store performance declining in the Northeast?” or “What products drive the most customer complaints?” Wonder AI delivers instant answers with actionable recommendations. Make customer intelligence accessible to store managers, buyers, and executives without requiring data science expertise or complex analytics tools.
Transform customer feedback into retail excellence
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Frequently asked questions

How does Wonderflow help retailers optimize product assortment?
Wonderflow analyzes customer feedback across your entire product catalog to identify which items drive satisfaction and which generate complaints or returns. You can see performance by category, brand, price point, location, market and e-retailer. This reveals underperforming SKUs to consider removing, high-demand products to expand, and gaps where customer needs aren’t being met. Merchandising teams use these insights to make data-driven buy decisions, negotiate better with suppliers, and optimize shelf space allocation based on real customer demand rather than just sales velocity.
Can Wonderflow track customer feedback across both online and physical stores?
Yes. Wonderflow aggregates feedback from all retail channels—e-commerce reviews, in-store surveys, mobile app ratings, customer service interactions, and social media. You get a unified view of customer sentiment across your entire retail network. Compare online versus in-store performance, identify channel-specific issues, and understand why customers choose different touchpoints. This omnichannel visibility helps retail teams create consistent experiences and optimize each channel based on customer preferences and pain points.
How can Wonderflow help improve individual store performance?
Wonderflow enables location-level analysis of customer feedback, letting you compare stores, regions, and markets. Identify top-performing locations and understand what makes them successful—service quality, product availability, store layout. Spot underperforming stores and diagnose specific issues like long wait times, poor service, or inventory problems. Share best practices from high-performing locations with struggling stores. Store managers can receive customized dashboards and alerts specific to their location, empowering them to take action on customer feedback in real-time.
Can Wonderflow help retailers understand competitive positioning?
Absolutely. Wonderflow tracks customer sentiment for your products and direct competitors across retail categories. See how your assortment compares on price-to-value perception, product quality, and customer satisfaction. Identify categories where competitors have advantages and where you lead. Monitor competitor promotions and new product launches with immediate customer reaction data. This competitive intelligence helps retailers make strategic decisions on pricing, assortment, exclusive brands, and positioning to capture market share.
How does Wonderflow integrate with existing retail systems and data?
Wonderflow connects with your existing data sources through APIs and connectors. Integrate feedback from loyalty programs, customer service platforms, POS systems, and e-commerce platforms. Combine VoC insights with sales data, inventory information, and operational metrics for comprehensive analysis. Export insights to BI tools like Tableau or Power BI, or access directly through customizable dashboards. This integration enables retail teams to see customer feedback alongside business metrics, making it easier to identify correlations and take action.

Trust successful AI decision-makers
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“The value of Wonderflow extends across our organizations, supporting our CX, Product Development, Marketing, and eCommerce teams.”

Brian Wolfe

VP of Global CX & Quality

“In my role, it would be about making sure that we understand how we compare versus the competition. I don’t think a marketer can do this without Wonderflow.”

Daniela Fleig

Growth Marketing Leader

“We can simply ask Wonderflow, what can I do to improve my product to beat this specific competitor and improve the consumer experience.”

Anthony Chang

Business Lead for Consumer Insights

“Today we comprehend what consumers want in 6 languages, 13 territories, across 50 channels. With Wonderflow, we include the VoC in decision-making!”

Delphine Romang

Global B2C Digital & Social Experience Lead

“Wonderflow's user-friendly interface helps us uncover key consumer pain points, enabling us to create innovative products that enhance our consumers' lives—truly turning houses into homes.”

Ajay Ochani

Product Owner: VoC Insights & Analytics, Consumer Care

“With Wonderflow, we seamlessly integrate Voice of Consumer (VoC) into our strategy, turning raw feedback into actionable intelligence across teams. Wonderflow ensures we’re always ahead and consistently winning.”

Mert SARIIŞIK

Senior Lead – Insights & Marketing Analytics

Wonderflow Insight Lab

Meet the Insights Lab: Your ally for unlocking the power of the VoC

The Insights Lab works with our customers supporting them in extracting insights and knowledge from our product dashboard, the Wonderboard, by answering their most relevant business questions and guiding them on how to get the most out of the voice of the customer.
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Take the next step in consumer intelligence

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  • How industry leaders use our AI to drive growth and innovation
  • A guided tour of our platform, showcasing key features and how various departments can benefit from actionable insights
  • A live analysis of one of your products or a competitor’s to showcase data-driven decision-making
  • Expert answers to your questions about our product and the VoC landscape

Let’s turn customer feedback into your competitive advantage.

Book your personalized walkthrough with an Insight Consultant

The AI platform that transforms customer feedback into actionable insights

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