Wonderflow Blog

utility cx

Utility & Energy · Aug 09, 2022

More Than Another Bill: Why VoC Programs Improve Utility CX

When did your utility provider last ask you to rate your customer experience (CX) with them? With rising competition, energy costs, customer demands, and regulatory and stakeholder pressure to improve customer services, these key factors drive service providers of water, electricity, and gas to engage deeply with their customers. Old traditional business models must be changed to adapt to the times, and utility brands must prioritize CX more than ever before.  The Utility Customer Experience …

Ron Jacobs Philips Brand Licensing

Interview · Aug 03, 2022

Customer-Centricity in Consumer Electronics: VoC Interview with Ron Jacobs, Philips Brand Licensing product professional

As part of our Voice of the Customer (VoC) interview series, Stefano Pecorari, Client Success Director at Wonderflow, welcomes Ron Jacobs, Brand Licensing product professional at Philips. Philips is a Dutch multinational founded in 1891 as a lighting company and later expanded to medical equipment, consumer electronics, and domestic appliances. The company is headquartered in Eindhoven. Later, it moved to Amsterdam in 1997. Nowadays, Philips is focused mainly on the health tech continuum. Its mission is…

Alberto De Marino

Interview · Jul 29, 2022

WonderStudent: Alberto De Marino, Grant Recipient & Epicode IT Grad

Get inspired by young tech talent, Alberto De Marino, who won our Wonder Foundation scholarship and attended EPICODE to fulfil an IT career.

millennial marketing

Marketing · Jul 14, 2022

Voice of the Youths: Millennial Marketing & How to Win Them Over

Learn here why millennial marketing can be hard but still vital for brands to understand this powerful consumer group to succeed.


Insurance · Jun 23, 2022

Hear the Voice of the Customer in Insurance: Beyond Claims & Costs

In this article, we’ll explore why VoC data is essential, and how you can leverage it to ensure your business is at the forefront of the sector. 

what is sentiment analysis

Marketing · Jun 15, 2022

What is Sentiment Analysis and Text Analytics? (+ Quick Video)

Learn what is sentiment analysis and text analytics, plus a short explanatory video. You will likely be more sure of trending AI topics.


Customer experience · May 31, 2022

Customer-Centricity in Retail: VoC Interview with Maria Cristina Aspesi, Global Director of Customer Care at Lavazza

As part of our Voice of the Customer (VoC) interview series, Emiliano Varrasi, Client Success Director at Wonderflow, welcomes Maria Cristina Aspesi, Global Director of Customer Care at Lavazza Group (sometimes simply Lavazza, and formally, Luigi Lavazza S.p.A.). Often branded as “Italy’s Favorite Coffee,” Lavazza manufactured mainly coffee products and was first established in Turin, Italy, in 1895. What started as a single, family-owned, small grocery store is now an internationally recognized brand. The global…

Mouna Kacimi

Interview · May 27, 2022

Employee Spotlight: Mouna Kacimi, Head of Data Science & Linguistics

In this month’s Employee Spotlight feature, we warmly welcome Mouna Kacimi, our Senior Data Scientist turned Head of Data Science and Linguistics. In honor of her recent promotion, we want to again congratulate Mouna and get to know her a bit more, especially how she has helped enabled the team’s success. Mouna studied Computer Engineering at the National School of Computer Science in Algeria. Curious about the world of research, she decided to pursue a…

personal care

Cosmetic & Beauty · May 25, 2022

VoC Analysis: Top 3 Hair Care Trends Based on Personal Care Ratings & Reviews

As part of our original series of market research, or what we like to call Voice of the Customer (VoC) analysis, it contains monthly articles written exclusively by our Business Intelligence team who leveraged the Wonderboard analytics to support the research. This article is written by our Market Analyst, Liang Liu, to help more beauty/personal care brands better understand emerging industry trends and new consumer behaviors — all based on ratings and reviews.   Although…

Retail analytics

Customer experience · May 19, 2022

Hear the Voice of the Customer in Retail: Why Use VoC in Retail Analytics

Learn what it takes for retailers to win today. Improve your retail strategy and the customer experience with voice of the customer data.