Wonderflow Blog

Andrea Evangelista

Interview · Sep 15, 2022

Employee Spotlight: Andrea Evangelista, NLP Developer & Security Manager

Employee Spotlight: Andrea Evangelista, NLP Developer & Security Manager

wonderflow image

Product Development · Sep 12, 2022

Proper Review Analysis: How to Analyze Customer Reviews (+ Examples)

Learn here what is a review analysis, its importance, and general steps on how to analyze customer/product reviews, plus Wonderboard examples.

positive customer reviews

Marketing · Aug 25, 2022

More Smiles, More Stars: 10 Examples of Leveraging Positive Customer Reviews

Brands know that reviews are everything. Whether they are positive, negative, or neutral, customer feedback is at the core of any business. It’s a matter of how well your company leverages or responds to each type. For instance, positive customer reviews are just as powerful of an influence on business success, if not more, than negative ones. And do you just simply smile when you see a customer’s compliment? Of course not! You may want…

utility cx

Utility & Energy · Aug 09, 2022

More Than Another Bill: Why VoC Programs Improve Utility CX

Learn here why utility industry leaders must improve the customer experience, particularly with top voice of the customer programs, to grow.

Ron Jacobs Philips Brand Licensing

Interview · Aug 03, 2022

Customer-Centricity in Consumer Electronics: VoC Interview with Ron Jacobs, Philips Brand Licensing product professional

As part of our Voice of the Customer (VoC) interview series, Stefano Pecorari, Client Success Director at Wonderflow, welcomes Ron Jacobs, Brand Licensing product professional at Philips. Philips is a Dutch multinational founded in 1891 as a lighting company and later expanded to medical equipment, consumer electronics, and domestic appliances. The company is headquartered in Eindhoven. Later, it moved to Amsterdam in 1997. Nowadays, Philips is focused mainly on the health tech continuum. Its mission is…

Alberto De Marino

Interview · Jul 29, 2022

WonderStudent: Alberto De Marino, Grant Recipient & Epicode IT Grad

Get inspired by young tech talent, Alberto De Marino, who won our Wonder Foundation scholarship and attended EPICODE to fulfil an IT career.

millennial marketing

Marketing · Jul 14, 2022

Voice of the Youths: Millennial Marketing & How to Win Them Over

Learn here why millennial marketing can be hard but still vital for brands to understand this powerful consumer group to succeed.


Insurance · Jun 23, 2022

Hear the Voice of the Customer in Insurance: Beyond Claims & Costs

In this article, we’ll explore why VoC data is essential, and how you can leverage it to ensure your business is at the forefront of the sector. 

what is sentiment analysis

Marketing · Jun 15, 2022

What is Sentiment Analysis and Text Analytics? (+ Quick Video)

Learn what is sentiment analysis and text analytics, plus a short explanatory video. You will likely be more sure of trending AI topics.


Customer experience · May 31, 2022

Customer-Centricity in Retail: VoC Interview with Maria Cristina Aspesi, Global Director of Customer Care at Lavazza

As part of our Voice of the Customer (VoC) interview series, Emiliano Varrasi, Client Success Director at Wonderflow, welcomes Maria Cristina Aspesi, Global Director of Customer Care at Lavazza Group (sometimes simply Lavazza, and formally, Luigi Lavazza S.p.A.). Often branded as “Italy’s Favorite Coffee,” Lavazza manufactured mainly coffee products and was first established in Turin, Italy, in 1895. What started as a single, family-owned, small grocery store is now an internationally recognized brand. The global…