Gain a 360° view of your top and worst products' performance. Uncover hidden strengths that can be amplified in marketing or Research & Development. Detect and prioritize issues affecting customer satisfaction and loyalty. Identify quick wins and long-term improvements for product optimization.

Understand how your product, brand or service stacks up against key competition. Pinpoint differentiating strengths and unique selling points (USPs). Reveal gaps and areas of underperformance to address. Fine-tune positioning and messaging strategies across products, brands and services. Inform innovation and marketing with data-backed benchmarks.

Navigate the entire category landscape with clarity. Discover your market opportunities, white spaces, and high-potential areas. Assess the positioning of other key brands and competitors in your market. Understand customer expectations across hundreds of specific product categories. Shape future investments based on real consumer sentiment.

Get an in-depth understanding of a critical product or brand topic (e.g., scent, packaging, sustainability). See who performs best and why—with actionable benchmarks. Understand variations in consumer perception across markets and categories. Use insights to refine communications, product features, or innovations.

Identify digital shelf issues like unclear descriptions, missing information, or packaging mismatches. Reveal review trends and ratings inconsistencies across e-retailers. Spot opportunities to optimize listings and expand distribution. Improve conversion rates and brand presence in online channels.

Whether it's a new product or a re-launch, evaluate initial consumer feedback in the critical early launch phase. Compare pre-launch vs post-launch performance (for re-launches). Identify which product updates or changes are positively received. Detect early warning signs of adoption issues or misalignment with consumer needs.

Build actionable customer personas based on real behavior and sentiment. Understand who your buyers are, what drives their decisions, and when/how they use your products. Create more personalized marketing, R&D strategies, and innovation pipelines. Improve segmentation and targeting across departments.

Create shareable reports of handpicked insights. Customized graphs and charts using our clean, simple templates. Structure and easily drag customer reviews, product cards, specific Voice of the Customer KPIs, plus more, to effectively present to your teams.

Empower teams to make sense of VoC data beyond using our platform. We partner with you to educate employees on how to extract insights that matter for specific roles or goals. Improve internal data literacy and insight culture. Enhance your organization’s self-sufficiency in VoC interpretation.