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NPS vs. CSAT: Importance for Brand Growth

Written By

Lidia Palmi

On

August 6, 2025

Customer Experience (CX)

Voice of the Customer

Why & How Customer Retention Comes First (Especially in eCommerce)

Text analysis: how to train a computer to do it

Stop asking questions to your customers

What are the pros and cons of human analysis?

The most important sources of customer feedback

Customer-Centricity in Retail: VoC Interview with Maria Cristina Aspesi, Global Director of Customer Care at Lavazza

Customer-Centricity in Consumer Electronics: VoC Interview with Ron Jacobs, Philips Brand Licensing product professional

Research Firms Highlight the Rapid Development in Customer Experience Management and Analytics