Whitepaper · Mar 02, 2021

The 3 Pillars of Customer-Centricity

An increasing number of companies are adopting a customer-centric business approach. Customer-centricity refers to the company’s decision to put its customers at the core of the business. The objectives, goals, and mission of the company revolve around the idea of creating a positive experience for the customers. Examples of highly successful customer-centric companies are Amazon and Zappos. These companies rely on three main strategies to develop and maintain a customer-centric business approach, namely customer development,…

Interview · Feb 24, 2021

Wonderflow interviews Riccardo Monti Managing Director at BCG and member of the Advisory Board

We interviewed Riccardo Monti, Managing Director and Senior Partner at BCG and member of Wonderflow’s advisory board to gain insight on both how he advises Wonderflow and his personal achievements and goals. Riccardo’s insights will help Wonderflow in shaping up its “scale-up” growth to get to the next level. How would you describe yourself in 5 words? Calm, poised, opinionated, pragmatic, transparent What is the favorite aspect of your career? The fact that every day…

Press · Feb 23, 2021

Jan Bennink joins Wonderflow Board of Directors

AMSTERDAM, February 23, 2021 – Wonderflow, the simplest end-to-end solution to analyze the Voice of the Customer, today announced that Jan Bennink, who was previously part of the Advisory Board, now joins the Board of Directors. Jan Bennink has extensive experience in executive management functions at companies such as Danone, Numico, Douwe Egberts, and Sara Lee. He has also served as a board member for companies such as Coca-Cola European Partners, Kraft, Boots, and the…

E-commerce · Feb 10, 2021

The impact of Covid-19 on the world’s digital transformation

It’s no secret that the COVID-19 pandemic has forever changed online shopping behaviors. A survey of about 3,700 consumers in nine emerging and developed economies now validates this. The study, entitled “COVID-19 and E-commerce”, examined how the pandemic has changed the way consumers use e-commerce and digital solutions in Brazil, China, Germany, Italy, the Republic of Korea, the Russian Federation, South Africa, Switzerland, and Turkey. Following the start of the pandemic, more than half of…

Interview · Feb 04, 2021

Wonderflow interviews Umberto Giuliani the Head of New Business

We interviewed Umberto Giuliani, the newest member of Wonderflow and Head of New Business, to gain more insight into achieving sustainable economic growth within a company and his personal goals. We look forward to working with him and seeing what he will bring to Wonderflow. How would you describe yourself in 5 words? Inspirational, Honest, Versatile, Dependable, Competitive What is the favorite aspect of your career? Helping people achieve their goals. Identifying how I can…

Interview · Jan 21, 2021

Wonderflow interviews Paolo Pettenello the Head of Performance

We interviewed Paolo Pettenello, the Head of Performance in Wonderflow to gain insight on the Company Performance management field and Paolo’s personal achievements and goals. Paolo’s insights will help Wonderflow shape up its “scale up” growth to the next level. How would you describe yourself in 5 words? Competitive, authentic, sportive, enjoyable, modest What is your favorite aspect of your career? Having unified in a workable way the managerial processes of Fortune 500 enterprises with…

Press · Jan 18, 2021

Wonderflow gets selected by Techleap as one of the 10 highest potential tech companies in the Netherlands

AMSTERDAM, January 18th, 2021 – Wonderflow, the simplest end-to-end solution to analyze the Voice of the Customer, today announced that it got selected to participate in Netherlands’ most exclusive scaleup program: Techleap Rise. Techleap’s Rise selects only ten companies from hundreds of candidates to receive the title of highest potential tech companies in the Netherlands. During the program, the founders of the ten selected scale-ups are encouraged to learn from each other about the challenges…

Interview · Jan 12, 2021

Wonderflow interviews newest member of the team Lidia Palmi, as the new Head of Business Intelligence.

We interviewed Lidia Palmi, the newest member of Wonderflow to gain more insight into who she is and what she brings to the table. Lidia Palmi is the new Head of Business Intelligence and we look forward to seeing what she will add to Wonderflow. How would you describe yourself in 5 words? Curious, stubborn, honest, kind, impatient  What is your favorite aspect of your career? My international expertise, I have worked across various different…

Interview · Jan 05, 2021

Bram Weerts interviews Lucio Vesentini from the Consumer Insight Marketing department of Pirelli

In this edition of the Voice of the Customer, we welcome a special guest, Lucio Vesentini from Pirelli. We asked Lucio to participate in our interview series to share his knowledge and best-practices with all his peers out there and educate others that are new to this topic. Bram Weerts, Chief Customer Officer of Wonderflow: Thank you so much for being with us today. Let’s begin with the big questions – how do you define…

Wonderflow · Dec 22, 2020

Wonderflow wraps up 2020 with a summary of this year’s greatest accomplishments

With the end of the year approaching, Wonderflow highlights the most notable achievements of the past year. This year has been tough for everyone with the extraordinary situation of COVID-19. However, at Wonderflow we tried our best to continue to progress and grow as a company. Here, we highlight some of our biggest accomplishments to bring 2020 to a close. Wonderflow partnered with Microsoft to announce the  integration of Wonderflow technology into Microsoft Dynamics 365…