Business · Apr 15, 2021

Customer interviews: Christian Niederauer, Director of Strategic Insights & Consumer Affairs at Colgate-Palmolive

In this edition of the Voice of the Customer, we welcome Christian Niederauer, Director of Strategic Insights & Consumer Affairs for Europe at Colgate-Palmolive. Colgate-Palmolive is a Fortune 500 global consumer goods company based in the US with around 34,500 employees and revenue in 2020 of $16.5B, serving hundreds of millions of people around the globe. With Christian, we talked about the relevance of customer feedback for the business nowadays, how and why Colgate-Palmolive became…

Business · Apr 14, 2021

Sentiment analysis is killing the Focus Group: the disruption of Market Research

The rise of new technologies is changing the way we do market research. Old methods such as focus groups are about to fade away, paving the way for faster, cheaper and more accurate research tools. Let’s see what’s going on. The time has come for focus groups  “Video Killed the Radio Star” was declared during the 80s. Now television is about to be killed by Twitch and YouTube while the development of game-changing technologies happens…

Customer experience · Apr 07, 2021

How to Measure Value for Customers using innovative Wonderflow tools

Wonderflow participated in the prestigious Forrester Report focused on the best tools for CX Managers to really catch the voice of the customer and measure customer satisfaction. But what is the value for customers and why it is so elusive? What are the best strategies to analyze it and why Wonderflow happens to be so good at it? Let’s see it together.   The Value for Customers is as mysterious as love   Some people…

Business · Mar 31, 2021

Oral Care VoC Report: What’s Best for Electric Toothbrushes

By 2027, Fortune Business Insights projects that the oral care market will reach $38.9 billion. This rapidly expanding market share is drawing more industry leaders into the field of oral care. What are the reasons behind this huge expansion? Some researchers point to the rising rates of dental disease. Poor diet and a growing reliance on fast food might be partly to blame. Technological developments in oral care might also be contributing to their popularity….

Business · Mar 25, 2021

How Consumer Reviews Influence Sales

83% of costumers trust peer buying recommendations and consumer reviews over brand advertising. Consumers have always had the power to support—or not support—brands with their wallets. The digital domain has ushered in an era where bad customer experiences can ruin your brand image faster than ever before. Today’s consumers are empowered by far-reaching social networks. Your potential customers are creators—and critics—thanks to social media. Consumers have a powerful voice. They’ll take to the digital domain…

Market Research · Mar 17, 2021

Upgrading Reviews Analysis: the most efficient way to measure customer sentiment

Listening to the voice of the customer Giving people what they want has always been the ultimate goal of a business, since the beginning of the modern era. In order to do so, many resources have been deployed to catch the voice of the customer, understanding their needs and tailoring the offer accordingly. However, the voice of the customer has never been so loud before. Since the digital revolution, there is no shortage of feedback,…

Whitepaper · Mar 02, 2021

The 3 Pillars of Customer-Centricity

An increasing number of companies are adopting a customer-centric business approach. Customer-centricity refers to the company’s decision to put its customers at the core of the business. The objectives, goals, and mission of the company revolve around the idea of creating a positive experience for the customers. Examples of highly successful customer-centric companies are Amazon and Zappos. These companies rely on three main strategies to develop and maintain a customer-centric business approach, namely customer development,…

Interview · Feb 24, 2021

Wonderflow interviews Riccardo Monti Managing Director at BCG and member of the Advisory Board

We interviewed Riccardo Monti, Managing Director and Senior Partner at BCG and member of Wonderflow’s advisory board to gain insight on both how he advises Wonderflow and his personal achievements and goals. Riccardo’s insights will help Wonderflow in shaping up its “scale-up” growth to get to the next level. How would you describe yourself in 5 words? Calm, poised, opinionated, pragmatic, transparent What is the favorite aspect of your career? The fact that every day…

Press · Feb 23, 2021

Jan Bennink joins Wonderflow Board of Directors

AMSTERDAM, February 23, 2021 – Wonderflow, the simplest end-to-end solution to analyze the Voice of the Customer, today announced that Jan Bennink, who was previously part of the Advisory Board, now joins the Board of Directors. Jan Bennink has extensive experience in executive management functions at companies such as Danone, Numico, Douwe Egberts, and Sara Lee. He has also served as a board member for companies such as Coca-Cola European Partners, Kraft, Boots, and the…

E-commerce · Feb 10, 2021

The impact of Covid-19 on the world’s digital transformation

It’s no secret that the COVID-19 pandemic has forever changed online shopping behaviors. A survey of about 3,700 consumers in nine emerging and developed economies now validates this. The study, entitled “COVID-19 and E-commerce”, examined how the pandemic has changed the way consumers use e-commerce and digital solutions in Brazil, China, Germany, Italy, the Republic of Korea, the Russian Federation, South Africa, Switzerland, and Turkey. Following the start of the pandemic, more than half of…