Business · Apr 15, 2021
Customer interviews: Christian Niederauer, Director of Strategic Insights & Consumer Affairs at Colgate-Palmolive
In this edition of the Voice of the Customer, we welcome Christian Niederauer, Director of Strategic Insights & Consumer Affairs for Europe at Colgate-Palmolive. Colgate-Palmolive is a Fortune 500 global consumer goods company based in the US with around 34,500 employees and revenue in 2020 of $16.5B, serving hundreds of millions of people around the globe. With Christian, we talked about the relevance of customer feedback for the business nowadays, how and why Colgate-Palmolive became…
Business · Apr 14, 2021
Sentiment analysis is killing the Focus Group: the disruption of Market Research
The rise of new technologies is changing the way we do market research. Old methods such as focus groups are about to fade away, paving the way for faster, cheaper and more accurate research tools. Let’s see what’s going on. The time has come for focus groups “Video Killed the Radio Star” was declared during the 80s. Now television is about to be killed by Twitch and YouTube while the development of game-changing technologies happens…
Customer experience · Apr 07, 2021
How to Measure Value for Customers using innovative Wonderflow tools
Wonderflow participated in the prestigious Forrester Report focused on the best tools for CX Managers to really catch the voice of the customer and measure customer satisfaction. But what is the value for customers and why it is so elusive? What are the best strategies to analyze it and why Wonderflow happens to be so good at it? Let’s see it together. The Value for Customers is as mysterious as love Some people…
Business · Mar 31, 2021
Oral Care VoC Report: What’s Best for Electric Toothbrushes
By 2027, Fortune Business Insights projects that the oral care market will reach $38.9 billion. This rapidly expanding market share is drawing more industry leaders into the field of oral care. What are the reasons behind this huge expansion? Some researchers point to the rising rates of dental disease. Poor diet and a growing reliance on fast food might be partly to blame. Technological developments in oral care might also be contributing to their popularity….
Business · Mar 25, 2021
How Consumer Reviews Influence Sales
83% of costumers trust peer buying recommendations and consumer reviews over brand advertising. Consumers have always had the power to support—or not support—brands with their wallets. The digital domain has ushered in an era where bad customer experiences can ruin your brand image faster than ever before. Today’s consumers are empowered by far-reaching social networks. Your potential customers are creators—and critics—thanks to social media. Consumers have a powerful voice. They’ll take to the digital domain…
Market Research · Mar 17, 2021
Upgrading Reviews Analysis: the most efficient way to measure customer sentiment
Listening to the voice of the customer Giving people what they want has always been the ultimate goal of a business, since the beginning of the modern era. In order to do so, many resources have been deployed to catch the voice of the customer, understanding their needs and tailoring the offer accordingly. However, the voice of the customer has never been so loud before. Since the digital revolution, there is no shortage of feedback,…
Whitepaper · Mar 02, 2021
The 3 Pillars of Customer-Centricity
An increasing number of companies are adopting a customer-centric business approach. Customer-centricity refers to the company’s decision to put its customers at the core of the business. The objectives, goals, and mission of the company revolve around the idea of creating a positive experience for the customers. Examples of highly successful customer-centric companies are Amazon and Zappos. These companies rely on three main strategies to develop and maintain a customer-centric business approach, namely customer development,…
Interview · Feb 24, 2021
Wonderflow interviews Riccardo Monti Managing Director at BCG and member of the Advisory Board
We interviewed Riccardo Monti, Managing Director and Senior Partner at BCG and member of Wonderflow’s advisory board to gain insight on both how he advises Wonderflow and his personal achievements and goals. Riccardo’s insights will help Wonderflow in shaping up its “scale-up” growth to get to the next level. How would you describe yourself in 5 words? Calm, poised, opinionated, pragmatic, transparent What is the favorite aspect of your career? The fact that every day…
Press · Feb 23, 2021
Jan Bennink joins Wonderflow Board of Directors
AMSTERDAM, February 23, 2021 – Wonderflow, the simplest end-to-end solution to analyze the Voice of the Customer, today announced that Jan Bennink, who was previously part of the Advisory Board, now joins the Board of Directors. Jan Bennink has extensive experience in executive management functions at companies such as Danone, Numico, Douwe Egberts, and Sara Lee. He has also served as a board member for companies such as Coca-Cola European Partners, Kraft, Boots, and the…
E-commerce · Feb 10, 2021
The impact of Covid-19 on the world’s digital transformation
It’s no secret that the COVID-19 pandemic has forever changed online shopping behaviors. A survey of about 3,700 consumers in nine emerging and developed economies now validates this. The study, entitled “COVID-19 and E-commerce”, examined how the pandemic has changed the way consumers use e-commerce and digital solutions in Brazil, China, Germany, Italy, the Republic of Korea, the Russian Federation, South Africa, Switzerland, and Turkey. Following the start of the pandemic, more than half of…