Versuni Renews Trust in Wonderflow to Bring the Voice of the Consumer Into Every Home

‍Amsterdam (1 May 2025) — Wonderflow, a global leader in Generative AI-driven Voice of the Consumer (VoC) insights technology, is proud to announce the renewal and expansion of its strategic partnership with Versuni, a leading home appliance company behind some of the most trusted household brands, including Philips-branded products. The extended collaboration reinforces both companies' shared mission to place consumer needs and experiences at the center of innovation.

Driving Product Innovation with AI-Driven Consumer Feedback Insights

Since the beginning of their collaboration, Wonderflow has helped empower Versuni’s teams, including its Ratings & Reviews (R&R) department, to leverage vast volumes of consumer feedback with a single, unified tool. By combining deep-learning AI with advanced sentiment analysis, Wonderflow’s consumer intelligence platform enabled Versuni to translate online reviews from multiple sources into innovative kitchen appliances, coffee machines, garment products, floor care technologies, and more.

Ajay Ochani, Product Owner: VoC Insights & Analytics, Consumer Care Team at Versuni, shares his thoughts:

“At Versuni, consumer obsession is at the heart of everything we do. With Wonderflow, we take it to the next level by leveraging AI-driven insights and advanced sentiment analysis across global reviews for our Domestic Appliances. 

Its user-friendly interface helps us uncover key consumer pain points, enabling us to create innovative products that enhance our consumers' lives—truly turning houses into homes.”

A Partnership Rooted in Shared Vision and Growth

Gianluca Ferranti, CEO at Wonderflow, shares his excitement about the extended partnership:

"We are proud to continue our journey with Versuni, a company that genuinely understands the value of consumer-centricity. This renewed partnership confirms the strong alignment between our vision and Versuni’s purpose to turn houses into homes. Together, we’re making consumer feedback a cornerstone of smarter, more meaningful product development using Generative AI.”

The renewal marks a new chapter of growth and excellence, where both companies double down on their commitment to turning millions of product reviews into actionable, transformative insights—fueling everything from design and marketing to consumer support and eCommerce strategies.

Media Contact
pr@wonderflow.ai