The Voice of the Customer Playbook: 5 Steps to Post-Launch Success

A few weeks into one of its biggest product launches, Jabra noticed something in the customer feedback. A key part of the product proposition wasn’t landing the way pre-launch testing suggested it would.

How the team caught it, and what they did next, has since become a repeatable part of Jabra’s launch process.

Join Sofia Cibotariu and Ida Juul Thostrup from Jabra as they share the five-step framework behind it. You’ll hear:

• Why they looked beyond surveys and NPS to hear from end users
• How they connected Wonderflow to Jabra’s internal AI assistant so more teams can put customer evidence to work
• What happened to negative mentions once Amazon, product marketing and ecommerce teams started working from the same evidence

Who should attend: Product marketers, ecommerce and Amazon teams, and insights leads responsible for how products perform after launch.

Date: Wednesday, November 4
Time: 10am EST | 3pm GMT | 4pm CET