Office Hours: Analyzing Social Media Data with Product-Centric Intelligence

Most brands are listening to social media. Almost none are actually hearing what matters for their products.

In this session, WonderFlow Solutions Consultant Elisabetta Pisani breaks down why social listening tools measure conversation, not consumer feedback, and what it takes to analyze unstructured social data with the same rigor as traditional ratings and reviews.

What we cover:

• Why share-of-voice dashboards can mask real product problems
• The three pillars of public appetite analysis: landscape, sentiment, and unmet needs
• How WonderFlow cleans social noise and isolates product-relevant feedback
• How insights get tied back to specific products, brands, and categories
• How to monitor early adopter sentiment at launch, in real time
• Platform coverage, API, refresh frequency, and data aggregation

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