How Haier Turns Customer Reviews into Product Innovation

What happens when customer reviews reach the product team?

A team at Haier Europe noticed a complaint that kept coming up in dishwasher reviews. It led to a dedicated investigation, clear recommendations for the engineering teams and improved models that are now on the market.

In our upcoming webinar session, Lucrezia Casto (Voice of Customer Manager) and Bianca Giacomantonio (Product Manager) share how they got there. They’ll also explain how the same approach helped them catch product issues early with a new retail partner.

You’ll learn:

• How to turn review insights into product decisions
• How to monitor key products on a new retail channel before small issues grow
• What competitor reviews reveal about chances to stand out
• What changes when business teams start bringing their own questions to Voice of Customer

Date: November 18

Time: 10am EST / 3pm GMT / 4pm CET

Register today by filling out the form.