How Customer Feedback and AI Search Drive Brand Growth

Your customers explain why they buy in their reviews. Then they ask an AI assistant which product to choose. Most brands treat these as two separate conversations, owned by two separate teams. This session connects them.

Join Gianluca Ferranti, CEO of Wonderflow, and Aviv Shamny, Co-Founder and CEO of Limy AI, for a practical discussion on turning what customers say and how they search into sharper marketing decisions.

What we'll cover

• What ratings and reviews reveal about purchase motivations, unmet needs and brand perception, and how those insights shape positioning
• How AI search is changing discovery and recommendations across brand sites, retailers and third-party sources
• A side-by-side look at one brand sold through its own site and retailers: where customer feedback and search patterns reinforce each other, and where they don't
• Which actions to prioritize across messaging and discoverability, and how to measure impact from brand perception to AI visibility, traffic and revenue, including how to separate direct attribution from wider influence