Tune in to the VoC: Top 7 Headphones Tech Brands Should Learn From
In a world where technology evolves at the speed of sound, headphones have orchestrated a symphony of innovation, transforming from mere auditory companions to cutting-edge personal audio experiences.
From the clunky models of the past to the sleek, wireless wonders of today, headphones have journeyed through time, reshaping the way consumers engage with sound. As a matter of fact, headphones were among the most purchased technology products during the COVID-19 lockdown. Let's briefly scroll back in time through the world of audio tech...
According to industry legend, Dr. Amar Bose, founder of the Bose Corporation, was flying from America to Switzerland in 1978 when he had the idea to develop noise-canceling headphone technology. It seems he was offered a pair of headphones to enjoy music during the flight. It was a hospitable gesture, yet the device wasn't effective in drowning out the drone of airplane engines and passenger chatter. Though it would take almost a decade to fully flesh out the technology and introduce it to the main market, those hours got him thinking.
And he wasn't the only one. Renowned German-based audio company Sennheiser designed their own version intended for German armed forces in 1988. So, the luxury of escaping to an auditory world of our own curation has been a human interest for longer than we appreciate.
Looking forward, and according to Statista, revenue in the Headphones market amounts to US$17.56 billion in 2023. Market volume is expected to amount to US$1.32 billion by 2028. The headphones market is expected to grow by 3.5% in 2024.
So what is it about headphones that's so great? What are the leading "buds" to "pods" to "sets" that are topping the sales charts? At Wonderflow, the Business Intelligence team set out to find the answers by analyzing over 8,000 customer reviews across 750 headphones and 1,200 SKUs, all sourced from 27 channels and 12 diverse markets.
The result is our curated list of the top 7 headphones based on the voice of the customer (VoC). Consumer electronics brands will not only better understand their target demographic of music lovers but will continuously offer the world customer-centric innovation that improves everyday lives. Read on for more!
Let's look at a breakdown of the top seven headphones, each with its own unique ranking that consumers positively rave about after purchase. Consumer electronic managers can leverage these insights to build more effective campaigns and improve product development.
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JBL has crafted a headset that elevates gaming experiences through crisp audio cues and surround sound. Customers can step into virtual realms that last for hours. With optimal battery performance and fast-charging perks, the Quantan 610 ensures gamers never miss a beat in their digital escapades. Popularly sold on Amazon, we found reviewers often positively talk about "gaming" with this set:
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Global tech leader Phillips delivers a customer favorite, based on the best value for money, with the Fidelio X2HR/00 Cuffie Sovraurali headphones. Brands opting to develop similar earpieces should prioritize comfort and performance over other aspects, particularly if their target consumers value more of an immersive sound experience wherever they are.
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According to customer feedback, these Bose SoundSport Wireless Headphones are perfectly designed to stay in place during rigorous activities and allow users to drown in their own world while doing the things they love. Although decades later, from that flight in 1978, Dr. Amar Bose eventually found a way to truly understand his customers via data.
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Looking into the future, over a third of people who intend to buy headphones want true wireless (TWS), a popular form of headphones. A tech consulting firm says, "Nearly half of headphone users are willing to spend more than before on headphones, with a substantial share of respondents also telling us they are likely to spend more than $200." So, it's no surprise that Apple, one of the most notorious tech brands in the world, has its premium-priced Airpods hitting our list (not to mention the thousands of high-rated reviews).
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Samsung Galaxy Buds+ are favored because of their discreet aesthetics and adequate acoustics. Some consumers even note that the Galaxy Buds+ price point makes it an appealing alternative to competing brands.
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Sony leads in the realm of noise-canceling studio headsets. The MDR-7506 Cuffie Stereo, rated five stars on average, is said to be best for canceling distractions around you; many reviews claim it is best for heavy sleepers or those needing deep studying.
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Based on our business intelligence, we've uncovered that Sennheiser is not only a reputable headphone brand but also delivers excellence when it comes to wireless headsets. This Sennheiser model hits every note! Consumers rated an average of 4.5 stars found the RS 175 RF model ideal for immersing themselves in their favorite movies without disturbing people around them.
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Curious to delve deeper? Talk to our experts today to learn more and get competitive insights on your brand and products!
