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Lavazza

Customer experience · May 31, 2022

Customer-Centricity in Retail: VoC Interview with Maria Cristina Aspesi, Global Director of Customer Care at Lavazza

As part of our Voice of the Customer (VoC) interview series, Emiliano Varrasi, Client Success Director at Wonderflow, welcomes Maria Cristina Aspesi, Global Director of Customer Care at Lavazza Group (sometimes simply Lavazza, and formally, Luigi Lavazza S.p.A.). Often branded as “Italy’s Favorite Coffee,” Lavazza manufactured mainly coffee products and was first established in Turin, Italy, in 1895. What started as a single, family-owned, small grocery store is now an internationally recognized brand. The global…

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Customer experience · Apr 22, 2022

Is the Customer Experience Career for You? The Rise of CX Jobs (Incl. Salary Chart and FAQs)

“Think of customer experience as customer service on steroids” – Forbes  That’s exactly what it’s like to work in Customer Experience (CX). When compared to customer service (CS), customer experience is more about proactively creating a seamless customer journey, from awareness of the brand to post-purchase. In contrast, CS is about reactively supporting customers with service/product questions and problems.  This article aims to shed light on the trending and unique career path of CX and how…

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Market Research · Mar 31, 2022

VoC Analysis: What do customers think on skincare product packaging? (5 countries analyzed)

Our Business Intelligence team is dedicated to bringing readers unique and relevant consumer insights using our very own advanced customer feedback analysis technology. Therefore, through a monthly new series of Voice of the Customer (VoC) analyses, Wonderflow’s analysts share original market research articles on relevant and critical trends across major industries and categories, all based on real consumer reviews. Consequently, more relevant managers can consider our insights to make better, well-informed decisions.   This new…

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