Perception of customers based on the color of the packaging
75%
Increase of sales when a package appeals to the customer
+20%
Costs made to design a single product packaging design
50,000
Market researchers, product marketeers and communication professionals who are in need of market intelligence about their own products but also about the competition, should read this use case. Be amazed what can be done with customer feedback analysis using NLP technology.
For a large FMCG company, Wonderflow was asked to run an analysis based on customer feedback that was collected through a regular research (approx 6.000 reviews). Wonderflow extracted the right data from the dataset in order to analyse the free format text. The project had a time-span of only 2 to 3 weeks from beginning (receiving the dataset) to end (reporting with actionalbe insights).
Product packaging is considered as the ultimate opportunity for marketers to communicate the brand’s message visually
After analysing the feedback through NLP, Wonderflow found out two remarkable topics:
Results: Based on the analysis the packaging was redesigned following the clear and strong customer insights.
The information in this case study is confidential. Brands and company names are anonymized.
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