Fast-Moving Consumer Goods (FMCG)

Wonderflow helps Fast-Moving Consumer Goods (FMCG) companies identify areas of improvement and quickly take action. Simultaneously, we highlight the product features that customers appreciate the most in order to grow revenue.

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  1. 1. Collect

    Wonderflow collects and unifies unstructured and structured feedback from 200+ internal and public sources.

  2. 2. Analyze

    A unique analysis process unveils actionable insights to find out what people care about. Powerful AI highlights the most impactful improvements.

  3. 3. Act

    Empower impactful decision-making with actionable insights, available in the most accessible dashboard in the market.

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Answer business questions that matter using a tailored VoC software

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"Whenever we achieve some kind of people-closeness, we gain true insights about how to enhance our products or create better innovations that solve real pain points."
Strategic Insights & Consumer Affairs Director , Colgate-Palmolive
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Access the world’s largest database of indexed consumer reviews

Wonderflow's public-data-collection engine collects reviews from hundreds of online channels with 99% accuracy. It then prepares the data for any analysis, thanks to its 6-level cleaning and deduplication processes.

  • 71% of consumers check reviews before purchase

  • 64% of consumers check mobile reviews while shopping

  • 84% of consumers trust a review as a recommendation

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How an FMCG leader optimized e-commerce using satisfaction drivers: Lavazza VoC program for Compostable Coffee on Amazon

The E-commerce team from Lavazza customized the descriptions and content on the Amazon web stores from different countries to highlight the most relevant topics for customers in those countries, such as the body and crema of the coffee.

Read the success story
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Enhance the top-line and optimize all your internal processes

We use a mix of cutting-edge technologies to extract the best qualitative insights from content-rich open customer feedback, such as online reviews where our unique expertise here is unmatched.

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"Ratings & Reviews on our products have never looked so good!"
European Division Consumer Affairs Manager, Colgate-Palmolive
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most trusted feedback analysis solution for consumer-centric firms to drive success

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  • Do customers care about your product packaging?

    Discover how different departments could benefit from using an advanced customer feedback analysis tool. In turn, you can grasp the customer‘s perception of your products, such as their design and functionalities.

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  • The only prescriptive and predictive model validated by Fortune 500s

    We're the world’s first predictive and prescriptive VoC analytics solution to show you what's happening, how things are going, what to do, and how to do them. Wonderflow makes suggestions that reflect your best business goals. Plus, real market insights have been validated by Fortune 500 companies.

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Frequently asked questions

Are competitor reviews included?

Yes, they are. Wonderflow extracts insights from your competitors' public data, too. If a competitor's public feedback is not currently in our feedback data lake, you can request it, and it shall be added.

What is so special about your NLP score analysis?

Well, it is our specialty. We have the most granular and high-performing ontologies for your industry. They're ready to be used without any manual configuration needed on your side.

Why is Wonderflow so good at R&R analysis?

Rating and reviews are our bread and butter. We can collect public feedback data with the highest accuracy on the market from hundreds of online sources. Thanks to our indexing technology, we can associate each feedback at SKU/EAN level. Our cleansing/deduplication software cuts down an average of 20%+ errors in the analysis.

Does Wonderflow integrate with other solutions?

By design, Wonderflow can integrate all pre-existing feedback solutions (like Medallia, Sprinklr, Salesforce, Bazaarvoice, etc.) that your company uses to manage customer feedback. Wonderflow can eventually set up custom integration (both in and out) using API.

Why is quality so important in VoC analysis?

If you want to make decisions with data, you need data you can trust. The measure of trust from your analytics providers is the quality of data they provide.

Why do I need a single point of truth for the analysis of the voice of the customers?

Having VoC silos often involves many different business providers to manage specific touchpoints (e.g., one for social, one for support center, customer reviews, etc.). However, when you try to share insights throughout the whole organization, it can prevent some department members from understanding a certain language of those original insights shared.

Still have questions?

If you can't find the answer to your questions here, you can always contact us. Our team will get right on it and will help you find the answers you are looking for.

Start listening to your customers quickly & easily.

Book a demo with our VoC experts — During the meeting, you will:

  • Learn how other companies in your industry are leveraging the power of customer feedback

  • See a hands-on demonstration of our NLP and predictive technology

  • Discuss your use cases and the impact of VoC data on your business goals



Book a demo with our VoC Experts