Beauty & Personal Care

Discover old to new trends in beauty and personal care using Wonderflow's predictive superpowers. Get a 99% accurate analysis of the competitive landscape, across 200+ online channels, to increase scores, ratings, loyalty, and smiles.

voc analysis beauty & personal care
  1. 1. Collect

    Wonderflow collects and unifies unstructured and structured feedback from 200+ internal and public sources.

  2. 2. Analyze

    A unique analysis process unveils actionable insights to find out what people care about. Powerful AI highlights the most impactful improvements.

  3. 3. Act

    Empower impactful decision-making with actionable insights, available in the most accessible dashboard in the market.

Help R&D extract deep insights to steal your competitors' customers and increase your market share

From "clumpy" mascara to "stinky" body lotions, negative customer feedback can significantly hurt your sales. Wonderflow helps brands prevent setbacks by monitoring the 'hates' and 'loves' of your products. You will always be informed ahead of time.

Download the Skin Care report
cosmetic vertical text analysis

Access the world’s largest database of indexed consumer reviews

Wonderflow's public-data-collection engine collects reviews from hundreds of online channels with 99% accuracy. It then prepares the data for any analysis, thanks to its 6-level cleaning and deduplication processes.

  • 71% of consumers check reviews before purchase
  • 64% of consumers check mobile reviews while shopping
  • 84% of consumers trust a review as a recommendation
Get a free demo
beauty & personal care ratings & reviews

Identify the latest beauty macro-trends while simultaneously comparing the data with a specific product

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"Through the Woderboard, we were able to discover insights hiding in plain sight. Wonderflow helped us see patterns and connect the dots that drove new streams of work for innovation and execution."

VP of Consumer Engagement, Estée Lauder Companies North America
Download the Makeup report
cosmetic pros and cons

Wonderflow is the simplest Voice of the Customer solution, but we know how to handle complexity

The Wonderboard analyzes any kind of customer feedback, sourced from hundreds of channels and SKUs in any country. All that data is presented in the simplest way. That is why more non-tech professionals come to us than our competitors.

Get a free demo
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Most trusted feedback analysis solution for consumer-centric firms to drive success

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Remove your product flaws with an AI VoC perfector tool

Compare your brand to other market leaders to see where it is positioned and where it might be going. Learn whether to stop, pause, backtrack, or continue your plans. Easily compare thousands of products in just a few clicks.

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Sentiment analysis is killing focus groups: The disruption of market research

The rise of new technologies is changing the way we do market research. Old methods such as focus groups are about to fade away, paving the way for faster, cheaper, and more accurate research tools.

Learn More

Frequently asked questions

Still have questions?

If you can't find the answer to your questions here, you can always contact us. Our team will get right on it and will help you find the answers you are looking for.

Contact us

Book a demo with our VoC experts

Start listening to your customers quickly & easily.

During the meeting, you will:

  • Learn how other companies in your industry are leveraging the power of customer feedback
  • See a hands-on demonstration of our NLP and predictive technology
  • Discuss your use cases and the impact of VoC data on your business goals


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