Customers of Small Kitchen Appliances want kitchen machines to have a great design

Millions of product reviews are written every day. Wonderflow is the simplest AI-based solution to analyze them: that's why we used it to produce the Voice of the Customer (VoC) - Small Kitchen Appliances report.

kenwood food mixer

What stands out about Small Kitchen Appliance products?

Most customers review their purchase, giving out not only feedback but often suggestions. The majority of analytics softwares misses out on these, but Wonderflow helps you tap them with absolute ease. You can see several examples in the "VoC: Small Kitchen Appliances" report.

The top 3 topics by number of positive feedback are:

  1. Usability general
  2. Performances general
  3. Design

The top 3 topics by number of negative feedback are:

  1. Noise
  2. Not working
  3. Build quality

300.000+ reviews, 50+ channels, 1 Report on Customer Feedback

For the Small Kitchen Appliances report we scraped, cleaned, and processed 300.000+ ratings and reviews from 50 different online channels - including Amazon, Walmart, eBay, Mediamarkt, and many others, covering ~300 products across 12 countries. We can do even better for custom dashboards, with a continuously increasing 200+ channels currently supported.

Wonderflow public data collection engine collects reviews from hundreds of web channels with 99% accuracy. It readies the data for any analysis, thanks to its 6-level cleaning and deduplication process.

Where wonderflow pull its data amazon ebay darty small kitchen appliances blenders

Did you know that a higher rating equals higher revenue?

With Wonderflow's Artificial Intelligence you can easily find hundreds of different topics mentioned by your customers. The prescriptive and predictive engine can then find out what product characteristics are most relevant in increasing your star rating: did you know that for Small Kitchen Appliances usability is more important than speed?

Wonderflow's Artificial Intelligence has been tailored specifically to the Small Kitchen Appliances vertical and delivers the best topic detection accuracy and resolution on the market.

review about mixer with sentiment analysis annotation

Customer Experience and Competitor insights as seen by the buyers

Customers don't talk exclusively about you, but about your competitors too. Wonderflow can show you not only what they are saying about your products, but you can easily access insights on your competitors' lineups and gain an advantage.

The Wonderboard has been recognized as the easiest-to-use CX analytics dashboard and can help you save hundreds of hours in manual search for insights on customer reviews. If you want to see it in action request a demo.

kenwood mixer insights with the wonderflow dashboard small kitchen appliances report

Get the Voice of the Customer Small Kitchen Appliances report

The VOC: Small Kitchen Appliances report aims to provide insights on what consumers are looking for when buying small kitchen appliances. Download this report and learn:

  • Key facts and figures of the Small Kitchen Appliances industry
  • Positive aspects and the areas that need improvement
  • Strengths and weaknesses of the major players in the market
voice of customer report series: small kitchen appliances