How Arçelik’s top management & executives apply decision intelligence to gain more market share
Listen to Emiliano Varrasi (Client Director at Wonderflow) as he dives deep into an interesting conversation with Bahadır Tomaç (Global Insights & Marketing Analytics Lead at Arçelik) and Mert Sarıışık (Senior Global Digital Experience Specialist at Arçelik).
What to expect
Arcelik’s successes and challenges with connecting internal departments and instilling customer-centricity
What are their CX KPIs and tactical quick wins
Examples of applying Wonderflow’s analytics to improve processes and its VoC strategy