Only 6 out of 10 customers are satisfied with their Makeup products
Millions of product reviews are written every day. Wonderflow is the simplest AI-based solution to analyze them. So, that's why we even use it to create the Voice of the Customer (VoC) - Makeup report.
What stands out about makeup products?
Most customers review their purchase, giving out not only feedback but often suggestions. The majority of analytics software misses out on these, but Wonderflow helps you tap into them with absolute ease. You can see several examples in the "VoC: Makeup" report.
The most relevant customer satisfaction drivers for Lip colour are:
- Color
- Feeling
- Fragrance
The most relevant customer dissatisfaction drivers for Lip colour are:
- Generic performances
- Price
- Dryness
300.000+ reviews, 300 top products, 66 brands, 1 Customer Insights Report
For the makeup report, we scraped, cleaned, and processed 300.000+ ratings and reviews from Sephora.com, covering the global top ~300 products. We can do even better for customized dashboards, constantly increasing to 200+ currently-supported channels.
Wonderflow public data collection engine collects reviews from hundreds of web channels with 99% accuracy. It readies the data for any analysis, thanks to its 6-level cleaning and deduplication process.
Did you know that a higher rating equals higher revenue?
With Wonderflow's Artificial Intelligence, you can easily find hundreds of different topics mentioned by your customers. Both the prescriptive and predictive engines can then find out what product characteristics are most relevant to increase your star rating. Did you know that with makeup products, Usability is the number one mentioned aspect?
Wonderflow's Artificial Intelligence has been tailored specifically for the makeup industry and delivers the most accurate topic-detection and best solutions on the market.
Customer Experience and Competitor insights as seen by the buyers
Customers don't only talk about you, but also about your competitors, too. Wonderflow can show you not only what they are saying about your products, but you can easily access insights into your competitors' lineups and gain an extra advantage.
The Wonderboard has been recognized as the easiest-to-use CX analytics dashboard and can help you save hundreds of hours in manual search for insights on customer reviews. If you want to see it in action request a demo.
Get the Voice of the Customer Makeup report
The VoC Makeup report aims to provide insights into what consumers are looking for when buying makeup products. Download this report and learn:
- Key facts and figures on the best-selling makeup brands on Sephora.com
- Your product's positive features and its areas of improvements
- Strengths and weaknesses of the major market players
