AMSTERDAM, December 15, 2020 – Wonderflow, the big data company that supports companies by analyzing consumer feedback closes a €2 million investment round led by the manager of Venture Capital P101 SGR, through its P102 and ITALIA 500 sibling funds. The operation sees the participation of the European organization for innovation (EIT Digital) and Jan Bennink, a Dutch business executive with a long experience in management executive of companies such as Danone, Numico, Douwe Egberts, Sara Lee, as well as a member of the board of directors of companies such as Coca Cola, Kraft, Boots, which with this operation becomes part of the Wonderflow board.
Through these funds, the company intends to consolidate its positioning in Europe and expand its commercial network, in order to respond to the ever-increasing demand for customer feedback services:
- This is the Second round for the Dutch Italian Startup so far which has raised a total of 4M euro of investment
- The second 2M round is led by P101 SGR with its sibling funds P102 and Italia 500 (Azimut Group). Jan Bennink (one of the most successful serial dutch entrepreneurs and a veteran of the Fast Moving Consumer Goods Industry) and EIT digital (The European Organization for innovation)
- The funding will support Wonderflow in consolidating its position in the European Market and in answering the growing market request of its services.
“For any brand it is important to get to know its consumer in depth, understand their needs and anticipate their needs, especially in a global market – says Giuseppe Donvito, Partner of P101 SGR. – Thanks to artificial intelligence it is now possible to quickly collect and analyze a quantity of data never seen before, feedback, comments, online conversations that can be tracked and integrated to develop a clear vision not only of the degree of customer satisfaction but also of his loyalty and of the margins of implementation of a service or product. Wonderflow is a leader in this area and with this second round it will be able to continue its growth, driven by an ever-increasing demand for prompt and rapid customer insights from companies. “
“In this last year we have seen an explosion of customer analytics demand, especially from large international clients – adds Riccardo Osti, CEO of Wonderflow. – Thanks to this new injection of capital and thanks to the important entry on our board of an important figure like Jan Bennink, we will be able to seize this opportunity, growing further starting from the European market. “
“Companies today want to put the customer at the center of their activities. Bringing Wonderflow on board can truly help them increase customer knowledge by integrating feedback into their business processes and capitalizing on a strong understanding of consumer needs and desires. This is why I am delighted to support the Wonderflow team in order to further improve the company’s competitive advantage ” says Jan Bennink.