Amsterdam, Augustus 2, 2019 – Wonderflow, specialized in analyzing customer feedback data, is the subject of a special ‘On the Radar’ report by award-winning industry analysts, Ovum. The research firm from the UK recognizes Wonderflow because of its advanced Artificial Intelligence (AI) and Natural Language Processing (NLP) techniques.
Ovum is a market-leading data, research and consulting business focused on helping digital service providers, technology companies and enterprise decision-makers. Ovum’s ‘On the Radar’ reports showcase companies who are bringing fresh ideas, innovative products, and new business models to their respective markets. In a recent report Jeremy Cox, Principal Analyst with Ovum, why enterprises should have Wonderflow on the radar.
The analysis by Ovum highlights the intuitive and frictionless end-to-end approach of Wonderflow’s solution, making it so accessible for any business user. Through advanced AI and NLP techniques, Wonderflow is able to decipher consumer behavior and opinions to give detailed insights. Thanks to this approach, Wonderflow has attracted a growing number of globally recognized B2C customers, ranging from consumer electronics, cosmetics, mobility, retail, and travel.
Jeremy Cox, Principal Analyst at Ovum: “What struck me about Wonderflow is how it removes two barriers to successfully determining the real reasons behind customer opinion and does much more than come up with an unactionable Net Promoter Score (NPS) number. The first is its use and depth of development with NLP, which overcomes survey fatigue, through analysis of what customers are saying, and secondly, adoption by business users, not just analysts, through its simple to understand user interface.”
“Instead of irritating customers by plaguing them with surveys, Wonderflow captures the underlying meaning from product reviews or social media comments. Armed with real insight, businesses can do something about the experience they are delivering, instead of slavishly following the numbers,” says Cox.
Riccardo Osti, CEO at Wonderflow: “We are very proud that Ovum has written an “On the Radar” report about us. Through advanced AI and NLP techniques in customer feedback analysis, we enable enterprises to truly become more customer-centric by actually understand what their customers are saying. The Ovum report confirms our expertise in this field and the successful adoption of the Wonderflow by our amazing clients. It strengthens our determination and ambitions.”
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Wonderflow empowers businesses with quick and impactful decision-making because it helps automate and deliver in-depth consumer and competitor insights. All within one place, results are simplified for professionals across any high-UGC organization, and department to access, understand, and share easily. Compared to hiring more analysts, Wonderflow’s AI eliminates the need for human-led setup and analysis, resulting in thousands of structured and unstructured reviews analyzed within a matter of weeks and with up to 50% or more accurate data. The system sources relevant private and public consumer feedback from over 200 channels, including emails, forums, call center logs, chat rooms, social media, and e-commerce. What’s most unique is that its AI is the first ever to help recommend personalized business actions and predict the impact of those actions on key outcomes. Wonderflow is leveraged by high-grade customers like Philips, DHL, Beko, Lavazza, Colgate-Palmolive, GSK, Delonghi, and more.
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