Wonderflow interviews Umberto Giuliani the Head of New Business

Published on — Written by Ilaya

Umberto

We interviewed Umberto Giuliani, the newest member of Wonderflow and Head of New Business, to gain more insight into achieving sustainable economic growth within a company and his personal goals. We look forward to working with him and seeing what he will bring to Wonderflow.

How would you describe yourself in 5 words?
Inspirational, Honest, Versatile, Dependable, Competitive

What is the favorite aspect of your career?
Helping people achieve their goals. Identifying how I can add quantifiable value to a prospect, client or team member and then executing towards that realisation. I enjoy being able to create success plans for our prospective clients, and for my team.

What are some of your hobbies, favourite foods, sports?
Playing video games with my son and reading. I like to try new food whenever I can, I do have a predilection for spicy food. Being as competitive as I am, football is the only sport I follow.

Could you tell us about your background and some of the accomplishments you reached before joining Wonderflow?
I have spent my whole professional life working in sales (9 years), I like to say it is both a career and a hobby.  I have worked for Fortune 500 companies such as Gartner and Oracle, Mid-size SaaS companies like Tealium – Achieving important economic results for all of them. 

What do you think are the skills that a Business Director must possess?
There is a plethora of skills and knowledge that a person in this position must possess, I personally would boil it down to 3:

  • Leadership: Ability not only to lead the internal team to success but also to be able to draw a clear path to success for prospective clients, and be able to lead them there.
  • Accountability: Taking responsibility for results and actions, in life there are moments where mistakes will be made, success will be achieved – Mistakes belong to the leader, success belongs to the team.
  • Strategic Thinking: This means focusing on the right things at the right time, having the ability to prioritise what needs to be done to benefit the overall goal of our clients and Wonderflow, and being able to draw up the right path for our team to be key  in achieving them.

How important do you think the role of a Business Director is for a company and why?
Vital. Long term sustainable revenue growth leads the market, the mission of anyone in my position can be summarised to that. No growth=Stagnation. 

Can you share with us any examples you witnessed where learnings from customer feedback majorly impacted the business strategy of a company you previously worked for?
For me listening to customer feedback means customer-centricity. All the companies I have worked with in the past lead their strategy by prioritizing what their own customers need. My key learning:  As an organisation, you are as valuable as the value you generate for your customers.

What are some challenges you faced as Business Director?
Active listening. Having the discipline to listen to the issues, gaps and problems others might have before proposing solutions.

What made you want to work at Wonderflow?
Team, Vision, Technology. Something very special is happening here and I am looking forward to enabling our global growth so that more organisations can benefit from Wonderflow.

What does this new opportunity at Wonderflow mean for you?
Growth. It is an opportunity to bring a very ambitious vision to completion. This requires discipline, execution and focus – The magnitude of the test is big, but it gives me great inspiration and motivation.

What are you most excited to work on and what would you like to achieve?
With my team, I am lucky to have 4 brilliant people working besides me and I am excited to see them grow and fulfill their potential. I will change the wording of the question: What are you going to achieve? – We will surpass the aggressive growth goals and exceed expectations.

About Wonderflow

Wonderflow empowers businesses with quick and impactful decision-making because it helps automate and deliver in-depth consumer and competitor insights. All within one place, results are simplified for professionals across any high-UGC organization, and department to access, understand, and share easily. Compared to hiring more analysts, Wonderflow’s AI eliminates the need for human-led setup and analysis, resulting in thousands of structured and unstructured reviews analyzed within a matter of weeks and with up to 50% or more accurate data. The system sources relevant private and public consumer feedback from over 200 channels, including emails, forums, call center logs, chat rooms, social media, and e-commerce. What’s most unique is that its AI is the first ever to help recommend personalized business actions and predict the impact of those actions on key outcomes. Wonderflow is leveraged by high-grade customers like Philips, DHL, Beko, Lavazza, Colgate-Palmolive, GSK, Delonghi, and more.

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