We interviewed Riccardo Monti, Managing Director and Senior Partner at BCG and member of Wonderflow’s advisory board to gain insight on both how he advises Wonderflow and his personal achievements and goals. Riccardo’s insights will help Wonderflow in shaping up its “scale-up” growth to get to the next level.
How would you describe yourself in 5 words?
Calm, poised, opinionated, pragmatic, transparent
What is the favorite aspect of your career?
The fact that every day is different in terms of issues, people met, topics dealt with, cultures, sectors, geographies, teams… always in a very challenging and stimulating environment.
What are some of your hobbies, favorite foods, sports?
Collection of vintage wristwatches, spaghetti alla carbonara, jogging, biking, and swimming.
What are the biggest challenges a member of the Advisory board faces? Can you tell us about one?
I have been an advisor almost all my career, and what I find most important is:
- To listen to others (both within the company you advise and outside to get proper benchmarks)
- Try to connect the dots and patterns through thorough analyses
- Package it in a compelling and insightful storyline
What is the difference between the board of Advisors of a big company and a scale-up’s such as Wonderflow?
In a big multinational company often there is a lot of bureaucracy and politics, smaller companies are generally simpler, with no frills, no history; generally more stimulating
What do you think will be the impact of your experience on Wonderflow?
I’m sure it will add a lot to my experience, which mainly comes from big multinationals. This pandemic has accelerated the digital and new ways of looking at businesses, accelerating the growth path of several startups. Trying to contribute to this is very interesting and intriguing to me. I will do my best!
What are your ambitions and what do you see in Wonderflow’s future?
Deep and quick customer understanding and directly leveraging social media are key. Wonderflow has developed something unique in this space.
Can you share any examples from your previous experiences where insights from customer feedback majorly impacted the business strategy?
Customer needs are a key driver of a company’s strategy. These needs impact the entire value chain, from sales and marketing, to R&D, supply chain, manufacturing, packaging,…
What made you believe that Wonderflow has what it takes to succeed?
The people I met
What would be the advice you’d give to a young entrepreneur?
Be bold and think big!
With your experience at Boston Consulting Group comes a lot of experience on how to get best-in-class market insights. What’s the best way to make treasure of it at Wonderflow?
I think that there are some interesting complementarities between BCG and Wonderflow. I try to cooperate in ways that might be interesting for both.
Wonderflow empowers businesses with quick and impactful decision-making because it helps automate and deliver in-depth consumer and competitor insights. All within one place, results are simplified for professionals across any high-UGC organization, and department to access, understand, and share easily. Compared to hiring more analysts, Wonderflow’s AI eliminates the need for human-led setup and analysis, resulting in thousands of structured and unstructured reviews analyzed within a matter of weeks and with up to 50% or more accurate data. The system sources relevant private and public consumer feedback from over 200 channels, including emails, forums, call center logs, chat rooms, social media, and e-commerce. What’s most unique is that its AI is the first ever to help recommend personalized business actions and predict the impact of those actions on key outcomes. Wonderflow is leveraged by high-grade customers like Philips, DHL, Beko, Lavazza, Colgate-Palmolive, GSK, Delonghi, and more.
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