Wonderflow interviews Paolo Pettenello the Head of Performance

Published on — Written by Ilaya

Paolo Pettenello

We interviewed Paolo Pettenello, the Head of Performance in Wonderflow to gain insight on the Company Performance management field and Paolo’s personal achievements and goals. Paolo’s insights will help Wonderflow shape up its “scale up” growth to the next level.

How would you describe yourself in 5 words?
Competitive, authentic, sportive, enjoyable, modest

What is your favorite aspect of your career?
Having unified in a workable way the managerial processes of Fortune 500 enterprises with the agility and disruptive course of innovative start-ups and scale-ups

What are some of your hobbies, favourite foods, sports? 
I like travelling, reading and listening to music (I do like jazz and classical). I love cooking and discovering local wines. I like any kind of food, but I keep a lovely memory of my mother’s apple pie. I am a big fan of basketball, waterpolo, rugby and tennis. I walk more than 1 hour every day, any time possible.

Could you tell us about your background and some of your accomplishments from before you joined Wonderflow?
I am an Industrial Engineer and I started my professional journey more than 30 years ago at Procter & Gamble as a Product Manager. I have always worked internationally, building expertise in General Management at big US multinationals. I held roles as President & CEO and Board Member, adding also SME’s and start-up’s to my job experiences in Food & Beverage, Health & Personal Care, and High Tech. However, my big love is definitely Wonderflow, which I met in its infant days 7 years ago.

What are the skills that a Head of Performance must possess in your opinion?
In general terms, the ability to connect strategy, operations and people in order to deliver results today and tomorrow. More specifically, a great passion toward building teams, keeping them focused, motivated and helping them to work together. Removing as many barriers as possible to individuals’ potential for performance.

How important do you think the role of Head of Performance is in a company and why?
I believe it is extremely important for any company of any size. In the Era of Knowledge and Digital Business, no enterprise can sustain profitable growth without a strong focus, internal teamwork and partnering with other industry players.  Designing and sustaining a culture of performance is the job of any leader today. 

Can you share with us any examples you witnessed where learnings from customer feedback majorly impacted the business strategy of a company you worked for previously?
I worked 10 years for great innovators like Procter & Gamble and Johnson & Johnson, and I daily witnessed the relentless attention to customer feedback using traditional market research like Satisfaction/Dissatisfaction studies in specific product categories. I have introduced these learnings from Fortune 500 multinationals into small-medium enterprises using, as an example, 1-10 ratings from customers to improve our logistics to retailers when managing a euro 80 million company in Bakery.

What are some challenges you face in being Head of Performance?
Being daily disciplined on sticking to priorities while not wasting my time and the time of other colleagues. Time is our most precious resource.

What aspects are executed well and what aspects could Wonderflow improve in your opinion?
We execute very well operationally, and this is measured by our fantastic rate of contract renewals. However, we need to learn to think more strategically in order to prioritize the immense horizon of opportunities while staying ahead of competition.

What do you see in the future of Wonderflow?
New people joining in, and a constant search for new ways of working together to meet our ambitious financial goals. And, a lot of fun and professional growth as individuals. This is what makes me happy starting each new day at Wonderflow.

About Wonderflow

Wonderflow empowers businesses with quick and impactful decision-making because it helps automate and deliver in-depth consumer and competitor insights. All within one place, results are simplified for professionals across any high-UGC organization, and department to access, understand, and share easily. Compared to hiring more analysts, Wonderflow’s AI eliminates the need for human-led setup and analysis, resulting in thousands of structured and unstructured reviews analyzed within a matter of weeks and with up to 50% or more accurate data. The system sources relevant private and public consumer feedback from over 200 channels, including emails, forums, call center logs, chat rooms, social media, and e-commerce. What’s most unique is that its AI is the first ever to help recommend personalized business actions and predict the impact of those actions on key outcomes. Wonderflow is leveraged by high-grade customers like Philips, DHL, Beko, Lavazza, Colgate-Palmolive, GSK, Delonghi, and more.

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