Lavazza boosts customer experience with customer feedback analysis solution from Wonderflow

Published April 29, 2020·Written by Wonderflow

Lavazza invests in customer-centricity with customer feedback analysis provider Wonderflow


Amsterdam, April 29, 2020 – Lavazza, one of the world’s most important coffee roasters, and Wonderflow, a Dutch-Italian scale-up specialized in customer feedback analysis, today announced the renewal of their partnership. Lavazza was originally introduced to Wonderflow through the Italian Food and Beverages program of venture capital company Plug and Play. The partnership fits Lavazza’s focus on selecting the best resources and tools to benefit their customers.

Lavazza’s mission to deliver the best experience to its customers led the company to invest in customer feedback analytics. Since the last quarter, any comment made by customers (such as online reviews) is automatically analyzed through Natural Language Processing (NLP) and used to promote improvements and change. The insights obtained from the data will be used by the company to further increase its customer-centricity by optimizing its product development strategy, its external communication, and its customer service.Riccardo Osti, CEO at Wonderflow, spoke highly of the partnership: “I am extremely happy to see that another amazing Italian company, and the undisputed global leader in the coffee industry, has renewed its collaboration with Wonderflow. Lavazza has been at the forefront of innovation for decades, investing equally to produce the highest quality coffee products as well as delivering the best experience to its customers. Our collaboration is a natural next step, using Europe’s top-performing Artificial Intelligence for customer feedback to continuously become more and more customer-centric.”Andrea Zorzetto, Managing Partner at Plug and Play adds: “A partnership like this really underlines our mission as Plug and Play, to respond to our Corporate Partners needs, finding the best in class startups.  With the feedback analysis solution of Wonderflow, Lavazza is one step ahead in the customer experience race.” About Wonderflow

Wonderflow empowers companies to turn consumer and employee feedback into actionable insights. Wonderflow’s AI platform automates the collection and analysis of vast amounts of unstructured and structured feedback. Integrating internal and public sources, it unveils incredibly accurate insights in the most user-friendly dashboard of the industry. Customers leverage Wonderflow as the central tool to integrate feedback throughout their company to build better products, provide better customer experience, and gain more market share.

Wonderflow is frequently mentioned by industry research firms such as Forrester, 451 Research, Omdia, and Aragon. In 2019, Wonderflow was one of the prize winners of the European scaleup competition, EIT Digital Challenge.

About the Lavazza Group

Established in 1895 in Turin, the Italian roaster has been owned by the Lavazza family for four generations. Among the world’s most important roasters, the Group currently operates in more than 90 countries through subsidiaries and distributors.

About Plug and Play

Plug and Play is a global innovation platform. Headquartered in Silicon Valley, they have built accelerator programs, corporate innovation services, and an in-house VC to make technological advancement progress faster than ever before. With over 10,000 startups and 400 official corporate partners, they created the ultimate startup ecosystem in many industries. Companies in their community have raised over $7 billion in funding, with successful portfolio exits including Danger, Dropbox, Lending Club, and PayPal.

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