Wonderflow announces appointment of Jan Bennink to its advisory board

Published on — Written by Wonderflow

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Wonderflow announces the appointment of Jan Bennink to its advisory board

Amsterdam (NL), May 28, 2020 – Wonderflow announces that it is adding Jan Bennink, a veteran from the fast-moving consumer goods (FMCG) industry, to its advisory board.

Jan Bennink has extensive experience in executive management functions at companies such as Danone, Numico, Douwe Egberts, and Sara Lee. He has also served as a board member for companies such as Coca Cola European partners, Kraft, Boots, as well as the Advisory Board of ABN AMRO.

The appointment provides strategic support to the management of Wonderflow in further developing its product offering and go-to-market strategy. 

“It’s great to support the Wonderflow team and help them to sharpen their competitive edge.” Jan continued: “Companies today seek to put the customer at the center of their businesses. Bringing Wonderflow onboard can really help them to elevate their customer knowledge, integrating feedback into their business processes, and capitalizing on a strong understanding of the consumer’s needs and wants.”

Riccardo Osti, Wonderflow’s CEO, shares: “Two years ago my role at Wonderflow has changed, and I had to move away from being the salesperson, to finding the best people to help us grow faster and make an impact in the market. Finding the best professionals is as challenging as doing sales, which is why I am so excited to welcome Jan Bennink on our advisory board. He can help us create more value for our Fortune 500 customers, as well as help us to launch our upcoming SaaS solution for SMEs.”

About Wonderflow

Wonderflow empowers companies to turn consumer and employee feedback into actionable insights. Wonderflow’s AI platform automates the collection and analysis of vast amounts of unstructured and structured feedback. Integrating internal and public sources, it unveils incredibly accurate insights in the most user-friendly dashboard of the industry. Customers leverage Wonderflow as the central tool to integrate feedback throughout their company to build better products, provide better customer experience, and gain more market share.

Wonderflow is frequently mentioned by industry research firms such as Forrester, 451 Research, Omdia, and Aragon. In 2019, Wonderflow was one of the prize winners of the European scaleup competition, the EIT Digital Challenge.

Note to editors: Trademarks and registered trademarks referenced herein remain the property of their respective owners. For further information, questions, images, or interview opportunities, please contact Thom Erbé at [email protected].

About Wonderflow

Wonderflow empowers businesses with quick and impactful decision-making because it helps automate and deliver in-depth consumer and competitor insights. All within one place, results are simplified for professionals across any high-UGC organization, and department to access, understand, and share easily. Compared to hiring more analysts, Wonderflow’s AI eliminates the need for human-led setup and analysis, resulting in thousands of structured and unstructured reviews analyzed within a matter of weeks and with up to 50% or more accurate data. The system sources relevant private and public consumer feedback from over 200 channels, including emails, forums, call center logs, chat rooms, social media, and e-commerce. What’s most unique is that its AI is the first ever to help recommend personalized business actions and predict the impact of those actions on key outcomes. Wonderflow is leveraged by high-grade customers like Philips, DHL, Beko, Lavazza, Colgate-Palmolive, GSK, Delonghi, and more.

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