Wonderflow wraps up 2020 with a summary of this year’s greatest accomplishments

Published on — Written by Mike Ruini

Credo wonderflow what we believe in

With the end of the year approaching, Wonderflow highlights the most notable achievements of the past year.

This year has been tough for everyone with the extraordinary situation of COVID-19. However, at Wonderflow we tried our best to continue to progress and grow as a company. Here, we highlight some of our biggest accomplishments to bring 2020 to a close.

Wonderflow partnered with Microsoft to announce the  integration of Wonderflow technology into Microsoft Dynamics 365 Customer Voice

Microsoft and Wonderflow launched a partnership to integrate Wonderflow’s capabilities into Microsoft Dynamics 365 Customer Voice.

The partnership enables Microsoft users to supercharge their Customer Voice dashboard. Through Wonderflow, they can combine their direct customer feedback with analytics gathered from public product reviews on e-commerce platforms. Key aspects of the new integration are:

  • Enriched understanding of customers
  • Easily accessible and simplistic dashboard
  • Increased organizational agility with seamless solutions


Omdia recognized Wonderflow as a market challenger and “the best self-service customer analytics platform globally” 

Wonderflow has been named a Market Challenger in the Omdia Market Radar for AI-enabled Experience Management Platforms. The Market Radar Report highlights key aspects of Wonderflow’s platform:

  • Usability and user-friendliness
  • Predictive capabilities
  • Integrating unstructured feedback

Of the 9 global vendors assessed by Omdia in the report, Wonderflow’s ease-of-use for the business users was particularly praised. Wonderflow was the only company with the highest recognition (advanced capability or breadth) in the Self-Service for Business and Technical Users criterion.


Lavazza group boosts customer experience with customer feedback analysis solution from Wonderflow

Lavazza, one of the world’s most important coffee roasters, and Wonderflow announced the renewal of their partnership. Lavazza was originally introduced to Wonderflow through the Italian Food and Beverages program of venture capital company Plug and Play. The partnership fits Lavazza’s focus on selecting the best resources and tools to benefit their customers.

Lavazza’s mission to deliver the best experience to its customers led the company to invest in customer feedback analytics. Since the last quarter, any comment made by customers (such as online reviews) is automatically analyzed through Natural Language Processing (NLP) and used to promote improvements and change. The insights obtained from the data will be used by the company to further increase its customer-centricity by optimizing its product development strategy, its external communication, and its customer service.

De’Longhi group boosts customer experience with customer feedback analysis solution from Wonderflow

De’Longhi also selected Wonderflow as its feedback analytics platform. The collaboration empowers De’Longhi with actionable insights unveiled from the Voice of the Customer. The learnings will be used to optimize the product development strategy, communication, and customer care, towards a fully customer-centric approach.

De’Longhi is on a mission to deliver the best experience to its customers, and it all starts with understanding their needs. Hence, starting this year, De’Longhi’s customer feedback is interpreted by Wonderflow, using our cutting-edge Natural Language Processing technologies.

Advisory board New members
We proudly welcomed advisors Kurt Daniel, Jan Bennink and Riccardo Monti to our advisory board 

Wonderflow welcomed software industry veteran Kurt Daniel to its advisory board. Kurt is CEO of Ubersmith, a Venture Partner at NextGen Venture Partners, and an independent board member and advisor with experience at several high-performing companies. Kurt brings a range of software and SaaS experience, having worked at companies such as MongoDB (a startup now worth $8 billion) and other successful startups and larger companies, including Worklight (acquired by IBM), Parallels and Microsoft.

Jan Bennink , a veteran from the fast-moving consumer goods (FMCG) industry, also joined the advisory board. He has extensive experience in executive management functions at companies such as Danone, Numico, Douwe Egberts, and Sara Lee. He has also served as a board member for companies such as Coca Cola European partners, Kraft, Boots, as well as the Advisory Board of ABN AMRO.

Last but not least we also welcomed Riccardo Monti, Managing Director & Senior Partner at Boston Consulting Group, to the advisory board. Riccardo Monti is a core member of the Industrial Goods practice at The Boston Consulting Group and joined BCG in 1990. He has deep expertise in the energy, industrial goods, and automotive sectors, and a wide range of relationships across industries and geographies.

equity financing
Wonderflow raises 2 million euros in equity financing to amplify rapid growth. The round is led by P101 SGR with EIT Digital and Jan Bennink

Wonderflow closes a €2 million investment round led by the manager of Venture Capital P101 SGR, through its  P102 and ITALIA 500 sibling funds. The operation sees the participation of the European organization for innovation (EIT Digital) and Jan Bennink, a Dutch business executive.

Through these funds, Wonderflow intends to consolidate its positioning in Europe and expand its commercial network, in order to respond to the ever-increasing demand for customer feedback services.

  • This is the Second round for the Dutch Italian Startup so far which has raised a total of 4M euro of investment
  • The second 2M round is led by P101 SGR with its sibling funds P102 and Italia 500 (Azimut Group). Jan Bennink (one of the most successful serial dutch entrepreneurs and a veteran of the Fast Moving Consumer Goods Industry) and EIT digital (The European Organization for innovation)
  • The funding will support Wonderflow in consolidating its position in the European Market and in answering the growing market request of its services.
Impact analysis
Wonderflow has created the world’s first predictive engine with customer feedback that has been validated by Fortune 500 brands.

Wonderflow’s Impact Model gives you the ability to identify the best ROI on product and service development investments by showing:

  • The characteristics of the product or service that have the biggest influence on important business KPIs ( such as CSAT, NPS, CES).
  • The potential KPI changes that will happen if a certain characteristic is changed.

Clients have reported saving millions by targeting specific product characteristics which had the biggest ROI, as suggested by the Impact Model.

To support companies during the COVID-19 outbreak Wonderflow created WonderWork: the #1 Employee Feedback Analysis Powered by Artificial Intelligence. 

WonderWork helps companies to collect feedback and make data-driven decisions that impact employee satisfaction. WonderWork Artificial Intelligence interprets texts as soon as they are collected, and summarizes the results into simple visualisations so that the HR user can:

  • Immediately learn what is going well, what can be improved, and keep track of the progress over time
  • Prioritize actions based on their potential impact on employee satisfaction
  • Spot serious infractions in workplace safety
  • Learn from analyzing public employee feedback from other companies

WonderWork is available for free to support companies during the COVID-19 crisis.

New office in Milan, Italy

Wonderflow opened a new office in Milan, Italy. The expansion is part of Wonderflow’s strategy to extend its European footprint and to have a strong presence in the heart of Italian business. It brings our teams even closer to some of our customers including De’Longhi, Pirelli, Fastweb, Prima, and Lavazza.

Wonderflow’s expansion answers an increasing demand for accessible customer feedback analytics, and clearly shows the increasing focus on customer experience from European enterprises.


About Wonderflow

Wonderflow helps companies understand what consumers think about their products and services, and what improvements will drive the best results.

Wonderflow offers the simplest solution to analyze any type of written feedback from hundreds of private and public channels, such as online reviews or contact center records. Wonderflow’s AI automatically unveils predictive insights in an easy-to-use dashboard, enabling business users to take the most impactful actions to grow the business.

Learn more at www.wonderflow.ai/product-page.

Wonderflow is frequently mentioned by leading industry research firms such as Forrester, 451 Research, Omdia, and Aragon. In 2019, Wonderflow was one of the prize winners of the European scale up competition, EIT Digital Challenge.

Learn more at www.wonderflow.ai/analyst-relations.

Note to editors: Trademarks and registered trademarks referenced herein remain the property of their respective owners. For further information, questions, images, or interview opportunities, please contact Wonderflow at [email protected].

About Wonderflow

Wonderflow empowers businesses with quick and impactful decision-making because it helps automate and deliver in-depth consumer and competitor insights. All within one place, results are simplified for professionals across any high-UGC organization, and department to access, understand, and share easily. Compared to hiring more analysts, Wonderflow’s AI eliminates the need for human-led setup and analysis, resulting in thousands of structured and unstructured reviews analyzed within a matter of weeks and with up to 50% or more accurate data. The system sources relevant private and public consumer feedback from over 200 channels, including emails, forums, call center logs, chat rooms, social media, and e-commerce. What’s most unique is that its AI is the first ever to help recommend personalized business actions and predict the impact of those actions on key outcomes. Wonderflow is leveraged by high-grade customers like Philips, DHL, Beko, Lavazza, Colgate-Palmolive, GSK, Delonghi, and more.

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