What is Machine Learning in 2 minutes

Published on — Written by Wonderflow

what is machine learning - wonderflow

Historically we have been told that computers need to be programmed in order to perform specific tasks. However, in recent years, scientists have developed algorithms that make possible for computers to act, based on patterns and statistical trends instead of commands programmed by humans. In short, Machine learning algorithms use historical datasets to make predictions and decisions without being programmed for them. This technology is particularly useful for applications where it wouldn’t be feasible to create different algorithms to perform all the specific tasks. A good example is computer vision, where algorithms may need to understand if a certain object is in a picture or not.

Benefits

Instead of coding the many different characteristics of that object, machine learning would start by analyzing a vast amount of pictures with that object in them, to identify similarities that would help to identify that object in the future.

Let’s make a simple example: we want to identify photos of sunny days. We would then give the algorithm a dataset with photos of clear blue skies and with photos of rainy days. The algorithm would identify the similarities of these two separate datasets, such as colors, brightness, tone, et cetera. After this learning process, the machine would be able to decide whether a photo represents a sunny day or not.

Usually, the quality of machine learning decisions is related to the size and quality of the training datasets. In fact, Machine learning algorithms heavily rely on statistics, where it is easier to make decisions upon large historical datasets.

Challenges

Challenges of this technology are usually related to the lack of good training datasets, and to the capability of the algorithms to reach very high levels of accuracy required for certain applications. For example, in 2018, a self-driving car from Uber failed to detect a pedestrian, who died in the accident.

Now that you learned more about machine learning, read about its limitations here.

About Wonderflow

Wonderflow empowers businesses with quick and impactful decision-making because it helps automate and deliver in-depth consumer and competitor insights. All within one place, results are simplified for professionals across any high-UGC organization, and department to access, understand, and share easily. Compared to hiring more analysts, Wonderflow’s AI eliminates the need for human-led setup and analysis, resulting in thousands of structured and unstructured reviews analyzed within a matter of weeks and with up to 50% or more accurate data. The system sources relevant private and public consumer feedback from over 200 channels, including emails, forums, call center logs, chat rooms, social media, and e-commerce. What’s most unique is that its AI is the first ever to help recommend personalized business actions and predict the impact of those actions on key outcomes. Wonderflow is leveraged by high-grade customers like Philips, DHL, Beko, Lavazza, Colgate-Palmolive, GSK, Delonghi, and more.

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