What is Machine Learning in 2 minutes

Published on — Written by Wonderflow

what is machine learning - wonderflow

Historically we have been told that computers need to be programmed in order to perform specific tasks. However, in recent years, scientists have developed algorithms that make possible for computers to act, based on patterns and statistical trends instead of commands programmed by humans. In short, Machine learning algorithms use historical datasets to make predictions and decisions without being programmed for them. This technology is particularly useful for applications where it wouldn’t be feasible to create different algorithms to perform all the specific tasks. A good example is computer vision, where algorithms may need to understand if a certain object is in a picture or not.

Benefits

Instead of coding the many different characteristics of that object, machine learning would start by analyzing a vast amount of pictures with that object in them, to identify similarities that would help to identify that object in the future.

Let’s make a simple example: we want to identify photos of sunny days. We would then give the algorithm a dataset with photos of clear blue skies and with photos of rainy days. The algorithm would identify the similarities of these two separate datasets, such as colors, brightness, tone, et cetera. After this learning process, the machine would be able to decide whether a photo represents a sunny day or not.

Usually, the quality of machine learning decisions is related to the size and quality of the training datasets. In fact, Machine learning algorithms heavily rely on statistics, where it is easier to make decisions upon large historical datasets.

Challenges

Challenges of this technology are usually related to the lack of good training datasets, and to the capability of the algorithms to reach very high levels of accuracy required for certain applications. For example, in 2018, a self-driving car from Uber failed to detect a pedestrian, who died in the accident.

Now that you learned more about machine learning, read about its limitations here.

About Wonderflow

Wonderflow empowers businesses with quick and impactful decision-making because it helps automate and deliver in-depth consumer and competitor insights. All within one place, results are simplified for professionals across any high-UGC organization, and department to access, understand, and share easily. Compared to hiring more analysts, Wonderflow’s AI eliminates the need for human-led setup and analysis, resulting in thousands of structured and unstructured reviews analyzed within a matter of weeks and with up to 50% or more accurate data. The system sources relevant private and public consumer feedback from over 200 channels, including emails, forums, call center logs, chat rooms, social media, and e-commerce. What’s most unique is that its AI is the first ever to help recommend personalized business actions and predict the impact of those actions on key outcomes. Wonderflow is leveraged by high-grade customers like Philips, DHL, Beko, Lavazza, Colgate-Palmolive, GSK, Delonghi, and more.

Start making winning decisions based on customer feedback todayGet a free demo

smartphone reviews

Consumer Electronics · May 17, 2023

Phone or “Camera”? Key Insights of Smartphone Reviews Analysis

Once upon a time, phones were primarily used for making phone calls. But then smartphones arrived and changed everything. Phone calls became just one of the many things you could do with a smartphone, probably not even the most important one. Smartphones now allow us to do various activities, such as navigating, taking pictures, messaging, and checking social media. Our smartphones are filled with apps, and how we use them varies from person to person….

cultural norms ecommerce reviews

E-commerce · Mar 30, 2023

Can Cultural Norms Influence eCommerce Reviews? A VoC Analysis of 14 Countries

Every country has its own set of rules or expectations, which we call cultural norms. They are behaviors and thoughts based on shared beliefs within a particular culture or group. Norms are usually unspoken and create social standards for what behaviors are acceptable and unacceptable in human interactions. In a way, norms govern our individual lives. On the other hand, stereotypes are fixed, over-generalized beliefs, assumptions, or expectations about a particular group or class. In…

7 Teams That Can Benefit From A Voice of the Customer Software

Voice of the Customer · Mar 17, 2023

7 Teams That Can Benefit From A Voice of the Customer Software

Voice of the customer (VoC) analytics software is a powerful tool that can benefit any business department, from product development to marketing and sales. In this blog post, we’ll explore just some of the departments that can mainly benefit from using a VoC tool. 7 Departments That Can Benefit From A Voice of the Customer Software Marketing To be successful, marketing teams need to have a good understanding of what their target audience wants and…