Video: Working with Scaleups – How to structure the team to dramatically increase engagement

Published on — Written by Wonderflow

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To grow their profitability, companies need a great product, a great relationship with key stakeholders and a vast adoption. This blog describes the structure organizations need to facilitate the adoption of a new and innovative product.

If you operate in a smaller organization, or if the product is designed to be used by a small team only, then you might not need so much planning and structure. On the contrary, it becomes essential, if you work in a large enterprise, and your goal is to have this new product used by different colleagues in different business groups.If you enjoy this type of videos, subscribe to Riccardo Osti’s channel in YouTubeThe key element of the structure is a pyramid, where at the bottom you have the so-called Champion, who has the responsibility to grow adoption within their specific team. Specifically, these power users, have a deep knowledge of your product and its business applications, and therefore they are considered by their colleagues as the experts in the matter. They also have to collect feedback and feature requests from the users. Normally these people are passionate about the problem that is addressed by the software, and they are always eager to learn more. As a consequence, the best way to reward them for their extra work and the free promotion they do for the adoption is to provide them with special training and workshops, where they can learn about the latest trends in the industry.

The second level of the pyramid is the Adoption Manager, who is in charge of driving business value with the stakeholders while being the main contact person for the external vendor. The main goal of the adoption manager is to create business cases that show a clear benefit for the user and for the brand. He coordinates the activities of multiple champions so that the adoption of the new solution grows at the right speed, and it is always under control. The manager needs to become a true expert of the product and the industry, as he becomes the reference of the champions when they have doubts.

The manager reports to the higher, and last level of the pyramid: the Executive Leader, who is in between the users, and the higher management of the company. Normally, the executive leader owns the budget or a part of it. He has the responsibility to calculate the ROI of the project and to report the performance of the different business groups to the other budget owners. He normally doesn’t have an active role in the activities, and the adoption, however, he can participate in strategic meetings with the adoption manager and the key management of the vendor.

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About Wonderflow

Wonderflow empowers businesses with quick and impactful decision-making because it helps automate and deliver in-depth consumer and competitor insights. All within one place, results are simplified for professionals across any high-UGC organization, and department to access, understand, and share easily. Compared to hiring more analysts, Wonderflow’s AI eliminates the need for human-led setup and analysis, resulting in thousands of structured and unstructured reviews analyzed within a matter of weeks and with up to 50% or more accurate data. The system sources relevant private and public consumer feedback from over 200 channels, including emails, forums, call center logs, chat rooms, social media, and e-commerce. What’s most unique is that its AI is the first ever to help recommend personalized business actions and predict the impact of those actions on key outcomes. Wonderflow is leveraged by high-grade customers like Philips, DHL, Beko, Lavazza, Colgate-Palmolive, GSK, Delonghi, and more.

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