Why scaleups can innovate faster than enterprises | Wonderflow | Unified Voice of the Customer Analytics

It’s a common misconception to think that large companies can build everything with their own resources, just because of their size and funds. Some startups and scaleups achieve incredible results with very small teams, in a short period of time. Why? There are many reasons, but probably the most important ones are the following: If you enjoy this type of videos, subscribe to Riccardo Osti’s channel in YouTubeNumber One: scaleups have focus. If a scaleup has a team of 40 people, probably 35 or more are dedicated to solving a specific problem, and nothing else. If you look at an enterprise, even in the largest ones, it’s difficult to find teams of 20 or more people, working together on the same challenge. You may argue that an enterprise would have a larger budget, which may be true in some cases, however, the real value is often created by the knowledge of the key people in the team, and not by the budget on his own. This leads to the advantage number two of scaleups over enterprises…

Number Two: scaleups founders are frequently amongst the biggest experts of their industry, while you hardly see corporates getting such recognition. On top of their experience, which starts out of passion, founders work and live with the highest degree of commitment towards their company, and are sincerely interested in the topics around their business. It’s just too uncommon to find corporates that live their job this way, isn’t it?

Last, but not least, Number three: scaleups work with a multitude of customers, which normally operate within the same industry, and therefore they can manage to learn from the market at a much faster pace than a company that doesn’t get as many interactions. By working with several brands facing the same problems, scaleups can create solutions that deliver better results, and by doing so, they can create a standard, of processes and technologies, that can be adopted easily by any company.

So, compared to enterprises, scaleups often have smaller budgets, but sometimes larger and stronger teams, which are led by the greatest experts of their respective industries. Furthermore, by working with many players in the market, they can make more learnings and aggregate them into more comprehensive solutions for the business.

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Video: Working with Scaleups – Why Scaleups can innovate faster than enterprises

A consumer feedback analysis process which is 90% more efficient

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