Number Two: scaleups founders are frequently amongst the biggest experts of their industry, while you hardly see corporates getting such recognition. On top of their experience, which starts out of passion, founders work and live with the highest degree of commitment towards their company, and are sincerely interested in the topics around their business. It’s just too uncommon to find corporates that live their job this way, isn’t it?
Last, but not least, Number three: scaleups work with a multitude of customers, which normally operate within the same industry, and therefore they can manage to learn from the market at a much faster pace than a company that doesn’t get as many interactions. By working with several brands facing the same problems, scaleups can create solutions that deliver better results, and by doing so, they can create a standard, of processes and technologies, that can be adopted easily by any company.
So, compared to enterprises, scaleups often have smaller budgets, but sometimes larger and stronger teams, which are led by the greatest experts of their respective industries. Furthermore, by working with many players in the market, they can make more learnings and aggregate them into more comprehensive solutions for the business.
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