Video: Working with Scaleups – Why Scaleups can innovate faster than enterprises
Published on — Written by Wonderflow
Number Two: scaleups founders are frequently amongst the biggest experts of their industry, while you hardly see corporates getting such recognition. On top of their experience, which starts out of passion, founders work and live with the highest degree of commitment towards their company, and are sincerely interested in the topics around their business. It’s just too uncommon to find corporates that live their job this way, isn’t it?
Last, but not least, Number three: scaleups work with a multitude of customers, which normally operate within the same industry, and therefore they can manage to learn from the market at a much faster pace than a company that doesn’t get as many interactions. By working with several brands facing the same problems, scaleups can create solutions that deliver better results, and by doing so, they can create a standard, of processes and technologies, that can be adopted easily by any company.
So, compared to enterprises, scaleups often have smaller budgets, but sometimes larger and stronger teams, which are led by the greatest experts of their respective industries. Furthermore, by working with many players in the market, they can make more learnings and aggregate them into more comprehensive solutions for the business.
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Wonderflow empowers businesses with quick and impactful decision-making because it helps automate and deliver in-depth consumer and competitor insights. All within one place, results are simplified for professionals across any high-UGC organization, and department to access, understand, and share easily. Compared to hiring more analysts, Wonderflow’s AI eliminates the need for human-led setup and analysis, resulting in thousands of structured and unstructured reviews analyzed within a matter of weeks and with up to 50% or more accurate data. The system sources relevant private and public consumer feedback from over 200 channels, including emails, forums, call center logs, chat rooms, social media, and e-commerce. What’s most unique is that its AI is the first ever to help recommend personalized business actions and predict the impact of those actions on key outcomes. Wonderflow is leveraged by high-grade customers like Philips, DHL, Beko, Lavazza, Colgate-Palmolive, GSK, Delonghi, and more.
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