PROGRAMMA 102, the second investment vehicle of venture capital manager P101 SGR, has invested € 1.5 million in Wonderflow, a company active in big data, able to extract useful information from consumer feedback in order to support companies in product innovation and strategic marketing.
Through these funds, the company intends to consolidate its position in the European market, fostering the development of its descriptive and predictive analysis technologies.
With turnover increasing by 350% in 2017, Wonderflow operates worldwide, with a network of over 60 employees in 15 countries, serving companies such as Philips, Samsung, TomTom, UBER, Reckitt Benckiser, DHL, Kantar, etc.
Milan, September 26, 2018 – PROGRAMMA 102, the second most important investment vehicle of venture capital manager P101 SGR, has invested € 1.5 million in Wonderflow, a company active in big data, able to extract useful information from consumer feedback in order to support companies in product innovation and strategic marketing.
This is the first investment carried out by PROGRAMMA 102, a venture capital fund launched in May with the aim of raising 120 million euros, of which approximately 75 have been subscribed. The European Investment Fund and the Italian Investment Fund both contributed to the fund as cornerstone investors, together with other important institutions such as Azimut and Fondazione Sardegna.
The investment in Wonderflow is in line with the announced targeting strategy of the venture capital fund, i.e. digital and technology-driven companies that provide B2C and B2B services based in Italy or led by Italian entrepreneurs abroad, as well as European companies willing to enter the Italian market.
Wonderflow, led by Italian CEO Riccardo Osti, deals with the analysis of consumer feedback and is active in offices in Amsterdam and Trento. Wonderflow extracts key information that is essential for companies to improve products and services. With turnover up 350% in 2017, Wonderflow operates worldwide, with a network of over 60 collaborators (over 50% of which are women) in 15 countries. In recent years the company has already served 20 leading global companies such as Philips, Samsung, TomTom, UBER, Reckitt Benckiser, DHL, Kantar, etc.. Wonderflow’s technology allows the processing of over 150,000 texts per hour and supports over 10 different languages, including Arabic and Asian.
Through these funds, the company intends to consolidate its position in the European market, enhancing the development of descriptive and predictive analysis technologies.
The company operates in customer analytics, an industry with predicted worldwide revenues of over $ 4B in 2019, amounting to $ 1.6B back in 2014. For companies, reading and interpreting data is complex due to the variety and non-homogeneity of sources (online reviews, emails, questionnaires, social networks, NPS and customer service feedback). Wonderflow offers added value by following the whole analysis process and, thanks to a unique software of its kind, manages to transfer the most important information to managers and their collaborators. With Wonderflow technology, companies save up to 90% of time and resources to do research, eventually becoming consumer-centric.
“Digital communication has improved our capability to collect and analyse consumer data tremendously; today, we face a wide range of feedback, comments, on-line conversations that can be tracked and integrated in order to elaborate a clear and precise business vision, not only as far as customer satisfaction is concerned, but also as far as brand loyalty goes, including outlining the margins for the implementation of a service or product. These insights are essential in a market where competition is played on a global scale. Wonderflow is a leader in this field: it is able to analyse hundreds of different sources in different languages in a quick and precise way, thus providing companies with accurate customer insights” says Giuseppe Donvito, Partner of P101 SGR.
“The entry of P101 in our corporate capital represents a fundamental step in the growth phase of the company. We have global ambitions, with a growing demand from large international customers that not only invite us to enter new markets quickly, but also ask us to develop ever more innovative technologies. This new capital injection will support our goals to increase our market share in Europe and to develop advanced prediction technologies”, adds Riccardo Osti, Wonderflow’s CEO.
Wonderflow empowers businesses with quick and impactful decision-making because it helps automate and deliver in-depth consumer and competitor insights. All within one place, results are simplified for professionals across any high-UGC organization, and department to access, understand, and share easily. Compared to hiring more analysts, Wonderflow’s AI eliminates the need for human-led setup and analysis, resulting in thousands of structured and unstructured reviews analyzed within a matter of weeks and with up to 50% or more accurate data. The system sources relevant private and public consumer feedback from over 200 channels, including emails, forums, call center logs, chat rooms, social media, and e-commerce. What’s most unique is that its AI is the first ever to help recommend personalized business actions and predict the impact of those actions on key outcomes. Wonderflow is leveraged by high-grade customers like Philips, DHL, Beko, Lavazza, Colgate-Palmolive, GSK, Delonghi, and more.
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