Wonderflow Recognized as a Market Challenger by Global Research Firm

Published September 25, 2020·Written by Wonderflow

Of the 9 AI-enabled Experience Management Platforms assessed by Omdia in the report, Wonderflow’s ease-of-use for the business users was particularly praised.

AMSTERDAM, September 25, 2020Wonderflow, the simplest end-to-end solution to analyze the Voice of the Customer, announced it has been named a Market Challenger in the Omdia Market Radar for AI-enabled Experience Management Platforms.

The Market Radar Report highlights key aspects of Wonderflow’s platform:

  • Usability and user-friendliness: Wonderflow provides an intuitive and frictionless end-to-end approach designed for the business user. Insights from the platform offer unprecedented support to marketers, CX specialists, product engineers, and contact center executives. The Omdia report recognizes Wonderflow as the best self-service Experience Management Platform for business users.
  • Predictive capabilities: Wonderflow’s dashboard, the Wonderboard, features an advanced predictive algorithm that helps their customers determine where to invest for maximum ROI on their product development, customer contact, and customer experience efforts.
  • Integrating unstructured feedback: Unlike many market research platforms, Wonderflow analyzes unsolicited consumer feedback in unstructured and structured format through advanced natural language processing. The Wonderboard collects and analyzes public information, such as consumer reviews from e-commerce platforms or app stores, and owned information, from sources such as NPS surveys, contact center systems, and CRM systems.

“Any business in the consumer products market that wants to differentiate its products and create a positive customer experience with minimal development costs should take a look at Wonderflow”, said Jeremy Cox, Principal Analyst, Customer Engagement Strategy & Platforms, Omdia.

He continued: “This firm has challenged the often long-winded process of product comparisons to identify opportunities to differentiate. It puts the power of analysis in the hands of business people, who need to make the many trade-off decisions that go into product development. It helps them identify what really matters to customers, sometimes the little things that are entirely overlooked’’.

Wonderflow founder and CEO Riccardo Osti added: “We spent seven year building our solution around the needs of our customers, creating the simplest solution to transform the Voice of the Customer into actionable insights. Today, it’s with immense joy to see a global leading research firm recognize our effort, naming us the company that offers the world’s best self-service solution for business users. We have the best NLP technology, the most accurate predictive algorithm, and we make them accessible to everyone in any company, in the easiest possible way.”

Of the 9 global vendors assessed by Omdia in the report, Wonderflow’s ease-of-use for the business users was particularly praised. Wonderflow was the only company with the highest recognition (advanced capability or breadth) in the Self-Service for Business and Technical Users criterion.

A copy of the report can be downloaded from Wonderflow’s website at Wonderflow

Wonderflow is the simplest end-to-end solution to analyze the voice of the customer. Wonderflow’s AI platform empowers companies to turn consumer and employee feedback into actionable insights. The process of collection and analysis is automated, making it easy to combine vast amounts of unstructured and structured feedback. Integrating internal and public sources, it unveils incredibly accurate insights in the most user-friendly dashboard of the industry. Customers leverage Wonderflow as the central tool to integrate feedback throughout their company to build better products, provide better customer experience, and gain more market share.

Wonderflow is frequently mentioned by industry research firms such as Forrester, Omdia, 451 Research, and Aragon. In 2019, Wonderflow was one of the prize winners of the European scaleup competition, EIT Digital Challenge.

Learn more about Wonderflow at

Note to editors: Trademarks and registered trademarks referenced herein remain the property of their respective owners. For further information, questions, images, or interview opportunities, please contact Wonderflow’s marketing team at

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