Oral Care VoC Report: What’s Best for Electric Toothbrushes

Published on — Written by Lucia Manetti

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By 2027, Fortune Business Insights projects that the oral care market will reach $38.9 billion. This rapidly expanding market share is drawing more industry leaders into the field of oral care.

What are the reasons behind this huge expansion? Some researchers point to the rising rates of dental disease. Poor diet and a growing reliance on fast food might be partly to blame.

Technological developments in oral care might also be contributing to their popularity. The best electric toothbrushes on the market are becoming a more popular commodity.

This popularity is behind the oral care industry’s compound annual growth rate, estimated at 3.1% from 2021 to 2028.

Many savvy entrepreneurs are looking to capitalize on this growth. But which are the best electric toothbrushes for the keen investor or market leader?

This post will take you through Wonderflow’s latest report on the oral care industry. Based on insights developed with AI, this report features sentiment analysis as well as competitive analysis.

Is your brand ready to stand out in the competitive landscape? Then keep reading to find out more!

Voice of the Customer Series: Oral Care Report

Wonderflow’s powerful analytics offer clients unique market insights. The Voice of the customer series: Oral Care Report is no exception.

In this report, you’ll find an AI-based analysis of all things electric toothbrushes. Let’s take a look at some of the top insights from this oral care competition analysis.

The Current Oral Care Industry

Oral care’s market share has already exceeded expectations. Analysts estimate that the industry will grow by about $9 billion from 2020 to 2027.

The market share for toothbrushes alone will grow by about $2 billion during this same period.

This research further shows that this quick expansion is caused by multiple factors. As noted above, the rise of dental diseases is one contributing element.

Additionally, more people around the world are being educated on how important dental hygiene is. Dental brands and industry groups have ramped up education campaigns in recent years.

The top-selling oral care product is toothpaste. But electric toothbrushes are also seeing a rapid market expansion.

Technological advancements in electric toothbrush technology may be behind this trend. Increases in disposable income are also an important factor.

What Customers Are Looking For?

If your company is planning to expand in oral care, then you know how important it is to follow the voice of the customer.

The Wonderflow report looked at about 350,000 ratings to conduct an extensive review analysis. The analysis examined 23 countries across 5 languages.

So, what are customers looking for?

Electric toothbrushes are generally rated very high. Most toothbrushes receive about 4.4 stars in online reviews.

The main qualities that customers look for in these toothbrushes are listed in order of importance here:

  • Performance
  • Price
  • Ease of use
  • Design
  • Quality

In general, customers are pleased with the performance of electric toothbrushes. However, the quality of electric toothbrushes receives the lowest ratings.

For businesses looking to thrive in the oral care market, an emphasis on toothbrush design quality could set them apart.

Why Do Ratings and Reviews Matter?

Listening to the voice of the customer might be the most important step in any ambitious business plan. The Wonderflow report targets specific aspects of electric toothbrushes that customers comment on.

Business leaders can look at these comments when designing new products. Let’s take a look at comments about toothbrush quality.

Most negative comments in this area were related to durability and noise. Customers were disappointed by the lifespan of their products and the noise during use.

Brands planning to enter the electric toothbrush market might focus on marketing quieter brushes with a long lifespan. Focusing on these aspects would set these brands apart in the market.

The Best Electric Toothbrushes

Now that you’ve learned more about oral care market insights, let’s take a look at the top electric toothbrushes.

From Oral-B competition analysis to ease of use rankings, Wonderflow’s report has it all!

Top Two Electric Toothbrush Brands

The top-rated toothbrush brands include Oral B and Philips. On closer analysis, Oral B seems to be the top choice of these two.

According to the reviews, these two brands have similar rankings for design and ease of use. But Oral B ranks slightly better under price and quality, making it the top choice.

Philips does rank lower for noise than Oral B, but some users have reported discomfort while using Philips’ products.

How Do Other Top Brands Rank?

All brands perform differently on each of the key market aspects, as well as having different positioning. For example Quip, one of the biggest subscription-plan brands in the industry, is particularly appreciated because of its design. Customers find it sleek and modern, with particular emphasis on the color offering. One customer literally said “it makes my bathroom look even cleaner”.

Do you want to know how different brands are performing? Download the full report to find out.

B2B Conclusions

For businesses examining the oral care market, the Wonderflow report can aid with making savvy business decisions.

Industry leaders should keep in mind that consumers are focused mainly on cleaning performance. This metric receives the most reviews on various platforms.

New electric toothbrushes should be priced appropriately and deliver high cleaning performance. Toothbrushes geared at children should feature engaging and accessible designs.

And of course, anyone looking to enter the oral care industry should focus on ratings, reviews, and oral care competition analysis.

Research has shown that electric toothbrush reviews are generally positive. But there are certain elements that companies should focus on improving.

Take a look at the full report now to learn more about how you can become a key player in the oral care stage.

Brush the Competition Away

Are you working to improve your product line and B2B strategies? Would you like more insights on the best electric toothbrushes to bring to market?

Then you’re in the right place! Wonderflow’s cutting-edge technology is accurate and precise. Our holistic CX metrics help you establish global CX benchmarks for all your products.

If you’re looking to take your business to the next level, then look no further. Request a Wonderflow demo today to learn more about how our comprehensive technology can help you brush your competition away!


oral care voc report

About Wonderflow

Wonderflow empowers businesses with quick and impactful decision-making because it helps automate and deliver in-depth consumer and competitor insights. All within one place, results are simplified for professionals across any high-UGC organization, and department to access, understand, and share easily. Compared to hiring more analysts, Wonderflow’s AI eliminates the need for human-led setup and analysis, resulting in thousands of structured and unstructured reviews analyzed within a matter of weeks and with up to 50% or more accurate data. The system sources relevant private and public consumer feedback from over 200 channels, including emails, forums, call center logs, chat rooms, social media, and e-commerce. What’s most unique is that its AI is the first ever to help recommend personalized business actions and predict the impact of those actions on key outcomes. Wonderflow is leveraged by high-grade customers like Philips, DHL, Beko, Lavazza, Colgate-Palmolive, GSK, Delonghi, and more.

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