Jan Bennink joins Wonderflow Board of Directors

Published February 23, 2021·Written by Ilaya

AMSTERDAM, February 23, 2021Wonderflow, the simplest end-to-end solution to analyze the Voice of the Customer, today announced that Jan Bennink, who was previously part of the Advisory Board, now joins the Board of Directors.

Jan Bennink has extensive experience in executive management functions at companies such as Danone, Numico, Douwe Egberts, and Sara Lee. He has also served as a board member for companies such as Coca-Cola European Partners, Kraft, Boots, and the Advisory Board of ABN AMRO.

The appointment provides strategic support and increased involvement with the management of Wonderflow to develop its product offering and go-to-market strategy further. 

“It’s great to support the Wonderflow team and help them to sharpen their competitive edge.” Jan continued: “Companies today seek to put the customer at the center of their businesses. Bringing Wonderflow onboard can help them to elevate their customer knowledge, integrating feedback into their business processes, and capitalizing on a strong understanding of the consumer’s needs and wants.”

Riccardo Osti, Wonderflow’s CEO, shares: “In the last year, my goal as CEO has been bringing exceptional people to Wonderflow. It goes without saying that Mr. Bennink can help us make a step forward, especially in the FMCG and CPG industries, where we recently started to acquire global clients.”

About Wonderflow

Wonderflow helps companies understand what consumers think about their products and services and what improvements will drive the best results.

Wonderflow offers the simplest solution to analyze any type of written feedback from hundreds of private and public channels, such as online reviews or contact center records. Wonderflow’s AI automatically unveils predictive insights in an easy-to-use dashboard, enabling business users to take the most impactful actions to grow the business. 

Learn more at

Wonderflow is frequently mentioned by leading industry research firms such as Forrester, 451 Research, Omdia, and Aragon. In 2019, Wonderflow was one of the prize winners of the European scale-up competition, EIT Digital Challenge. 

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