Video: How to build a Customer Centric culture

Published on — Written by Wonderflow

How to build a customer-centric culture
In this day and age, where the customer is king, companies simply cannot afford to slip up when it comes to customer service. Offend a customer, and you could easily have your name plastered all over social media, and dragged through the mud. But delight a customer, and you might find your brand going viral, and getting featured in the news for all the right reasons. Do you want to work towards a more customer-centric culture?

In this video, we share 15 strategies that will help you achieve this goal. Remember: customers form the backbone of every business, and if you can keep your customers happy, that’s half the battle won.

Do you prefer text over video? Find our full blog post here.Want more interesting content about customer centric culture and more? Subscribe to Riccardo Osti’s channel here.

Your company mission should reflect your customer centric culture, but it should also be clear, straightforward, and easy to understand. If you cannot create a mission statement for your entire company, nobody holds you back from doing it for your own team. You get to start somewhere.

Here there are a few examples:

* Zappos: Provide the best customer service possible. Deliver WOW through service.
* Amazon: To be earth’s most customer centric company.
* Or Disney: To make people happy.
* IKEA: To create a better everyday life for many people.
* Microsoft: Empower people through great software anytime, any place, and on any device.
* Sony: To be a company that inspires and fulfills your curiosity.

More interesting content, here.

About Wonderflow

Wonderflow empowers businesses with quick and impactful decision-making because it helps automate and deliver in-depth consumer and competitor insights. All within one place, results are simplified for professionals across any high-UGC organization, and department to access, understand, and share easily. Compared to hiring more analysts, Wonderflow’s AI eliminates the need for human-led setup and analysis, resulting in thousands of structured and unstructured reviews analyzed within a matter of weeks and with up to 50% or more accurate data. The system sources relevant private and public consumer feedback from over 200 channels, including emails, forums, call center logs, chat rooms, social media, and e-commerce. What’s most unique is that its AI is the first ever to help recommend personalized business actions and predict the impact of those actions on key outcomes. Wonderflow is leveraged by high-grade customers like Philips, DHL, Beko, Lavazza, Colgate-Palmolive, GSK, Delonghi, and more.

Start making winning decisions based on customer feedback todayGet a free demo

Other articles you might like:

Lucia Manetti

Interview · Dec 23, 2021

Employee Spotlight: Lucia Manetti, Marketing Specialist

Part of our recent success and growth has been largely due to our people. In particular, if we had to pick another hard-working teammate for this month alone, let’s meet Lucia Manetti, our Marketing Specialist. Lucia has held nearly six years of experience in the tech industry.  Funny enough, however, she graduated with a degree in the History of Art and one in Concept Art for Videogames. Afterward, she got her master’s in Digital Marketing….

ecommerce sales

E-commerce · Dec 22, 2021

2021 Holiday: Consumer trends & how to deck eCommerce with ‘Falalala’ (with infographic)

As a new concerning wave of the Omicron coronavirus variant sweeps the world this 2021 holiday season, shops and stands are forced to close down — again. Thus, leading customers globally to remain at home as part of ‘lockdown’ measures and which further increases online purchases.  Indeed, it’s been reported that it’s too early to detect what kind of impact Omicron will have on the consumer’s mental health as well as shopping behavior. However, it…

ecommerce

E-commerce · Dec 02, 2021

It’s time eCommerce companies capitalize on customer sentiment analysis

Online, thousands of people leave their opinions every day. Customers post, tweet, share, and leave reviews on online retailers’ websites and platforms, including Amazon and Trusted Pilot. You can leave your opinion about products you are considering, items you’ve purchased, or services you use. There is a lot of information on the internet that reaches a close network of people giving their opinion and other internet users looking for product information. You may find it…