Video: How to build a Customer Centric culture

Published on — Written by Wonderflow

How to build a customer-centric culture
In this day and age, where the customer is king, companies simply cannot afford to slip up when it comes to customer service. Offend a customer, and you could easily have your name plastered all over social media, and dragged through the mud. But delight a customer, and you might find your brand going viral, and getting featured in the news for all the right reasons. Do you want to work towards a more customer-centric culture?

In this video, we share 15 strategies that will help you achieve this goal. Remember: customers form the backbone of every business, and if you can keep your customers happy, that’s half the battle won.

Do you prefer text over video? Find our full blog post here.Want more interesting content about customer centric culture and more? Subscribe to Riccardo Osti’s channel here.

Your company mission should reflect your customer centric culture, but it should also be clear, straightforward, and easy to understand. If you cannot create a mission statement for your entire company, nobody holds you back from doing it for your own team. You get to start somewhere.

Here there are a few examples:

* Zappos: Provide the best customer service possible. Deliver WOW through service.
* Amazon: To be earth’s most customer centric company.
* Or Disney: To make people happy.
* IKEA: To create a better everyday life for many people.
* Microsoft: Empower people through great software anytime, any place, and on any device.
* Sony: To be a company that inspires and fulfills your curiosity.

More interesting content, here.

About Wonderflow

Wonderflow empowers businesses with quick and impactful decision-making because it helps automate and deliver in-depth consumer and competitor insights. All within one place, results are simplified for professionals across any high-UGC organization, and department to access, understand, and share easily. Compared to hiring more analysts, Wonderflow’s AI eliminates the need for human-led setup and analysis, resulting in thousands of structured and unstructured reviews analyzed within a matter of weeks and with up to 50% or more accurate data. The system sources relevant private and public consumer feedback from over 200 channels, including emails, forums, call center logs, chat rooms, social media, and e-commerce. What’s most unique is that its AI is the first ever to help recommend personalized business actions and predict the impact of those actions on key outcomes. Wonderflow is leveraged by high-grade customers like Philips, DHL, Beko, Lavazza, Colgate-Palmolive, GSK, Delonghi, and more.

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