How Amazon Vine reviews differ from non-Vine reviews?

Published on — Written by Wonderflow

how are amazon vine reviews different? - wonderflow

By now, you probably understand the value of online product reviews for your brand. They provide you with tons of insightful information about what your consumers really perceive your products. You most likely have heard about Amazon Vine, an initiative in which Amazon invites some customers to write reviews of products they receive for free from participating vendors. This practice is known as incentivized reviews.

If you want to know more about what you can learn from online reviews, please download this white paper.

So far, sites like Amazon have not allowed companies to actually pay consumers for their reviews. Amazon’s regulations are an effort to maintain a fair and transparent review and rating system for its online shoppers. However, the practice of incentivized reviews had prevailed.

Lately, some questions about the effect of incentivized reviews have arisen. A study by ReviewMeta indicated that this kind of reviews can result in higher average ratings, versus those reviews that are not incentivized. Amazon reacted by updating its community guidelines which translate into banning this practice, except for the Amazon Vine program.

At Wonderflow, we are aware of the importance of distinguishing incentivized reviews from regular organic reviews. That is why we made sure that our solution gives our customers the option of identifying incentivized reviews. Our customers are able to compare the analysis of all the reviews together or filter out the incentivized reviews. They can also see the specific performance of the incentivized reviews in case they were part of a campaign. This feature is also enabled for competing products.

Check out all the other features of our solution and the kind of insights you can get from it. 

About Wonderflow

Wonderflow empowers businesses with quick and impactful decision-making because it helps automate and deliver in-depth consumer and competitor insights. All within one place, results are simplified for professionals across any high-UGC organization, and department to access, understand, and share easily. Compared to hiring more analysts, Wonderflow’s AI eliminates the need for human-led setup and analysis, resulting in thousands of structured and unstructured reviews analyzed within a matter of weeks and with up to 50% or more accurate data. The system sources relevant private and public consumer feedback from over 200 channels, including emails, forums, call center logs, chat rooms, social media, and e-commerce. What’s most unique is that its AI is the first ever to help recommend personalized business actions and predict the impact of those actions on key outcomes. Wonderflow is leveraged by high-grade customers like Philips, DHL, Beko, Lavazza, Colgate-Palmolive, GSK, Delonghi, and more.

Start making winning decisions based on customer feedback todayGet a free demo

Other articles you might like:

wonderflow image

Product Development · Sep 12, 2022

Proper Review Analysis: How to Analyze Customer Reviews (+ Examples)

It’s pretty difficult to imagine a world without reviews. Not many of us walk into a shop and make a purchase without browsing at least a handful of online reviews beforehand.  In fact, a study from TrustPilot found that almost 9 out of 10 customers consult online reviews before buying.  Though these reviews are incredibly helpful to consumers, for business owners, trying to use reviews to guide the product development process or improve the customer…

utility cx

Utility & Energy · Aug 09, 2022

More Than Another Bill: Why VoC Programs Improve Utility CX

When did your utility provider last ask you to rate your customer experience (CX) with them? With rising competition, energy costs, customer demands, and regulatory and stakeholder pressure to improve customer services, these key factors drive service providers of water, electricity, and gas to engage deeply with their customers. Old traditional business models must be changed to adapt to the times, and utility brands must prioritize CX more than ever before.  The Utility Customer Experience …

Ron Jacobs Philips Brand Licensing

Interview · Aug 03, 2022

Customer-Centricity in Consumer Electronics: VoC Interview with Ron Jacobs, Philips Brand Licensing product professional

As part of our Voice of the Customer (VoC) interview series, Stefano Pecorari, Client Success Director at Wonderflow, welcomes Ron Jacobs, Brand Licensing product professional at Philips. Philips is a Dutch multinational founded in 1891 as a lighting company and later expanded to medical equipment, consumer electronics, and domestic appliances. The company is headquartered in Eindhoven. Later, it moved to Amsterdam in 1997. Nowadays, Philips is focused mainly on the health tech continuum. Its mission is…