How Amazon Vine reviews differ from non-Vine reviews?
Published on — Written by Wonderflow

By now, you probably understand the value of online product reviews for your brand. They provide you with tons of insightful information about what your consumers really perceive your products. You most likely have heard about Amazon Vine, an initiative in which Amazon invites some customers to write reviews of products they receive for free from participating vendors. This practice is known as incentivized reviews.
So far, sites like Amazon have not allowed companies to actually pay consumers for their reviews. Amazon’s regulations are an effort to maintain a fair and transparent review and rating system for its online shoppers. However, the practice of incentivized reviews had prevailed.
Lately, some questions about the effect of incentivized reviews have arisen. A study by ReviewMeta indicated that this kind of reviews can result in higher average ratings, versus those reviews that are not incentivized. Amazon reacted by updating its community guidelines which translate into banning this practice, except for the Amazon Vine program.
At Wonderflow, we are aware of the importance of distinguishing incentivized reviews from regular organic reviews. That is why we made sure that our solution gives our customers the option of identifying incentivized reviews. Our customers are able to compare the analysis of all the reviews together or filter out the incentivized reviews. They can also see the specific performance of the incentivized reviews in case they were part of a campaign. This feature is also enabled for competing products.
Check out all the other features of our solution and the kind of insights you can get from it.
About Wonderflow
Wonderflow empowers businesses with quick and impactful decision-making because it helps automate and deliver in-depth consumer and competitor insights. All within one place, results are simplified for professionals across any high-UGC organization, and department to access, understand, and share easily. Compared to hiring more analysts, Wonderflow’s AI eliminates the need for human-led setup and analysis, resulting in thousands of structured and unstructured reviews analyzed within a matter of weeks and with up to 50% or more accurate data. The system sources relevant private and public consumer feedback from over 200 channels, including emails, forums, call center logs, chat rooms, social media, and e-commerce. What’s most unique is that its AI is the first ever to help recommend personalized business actions and predict the impact of those actions on key outcomes. Wonderflow is leveraged by high-grade customers like Philips, DHL, Beko, Lavazza, Colgate-Palmolive, GSK, Delonghi, and more.
Other articles you might like:

Consumer Electronics · May 17, 2023
Phone or “Camera”? Key Insights of Smartphone Reviews Analysis
Once upon a time, phones were primarily used for making phone calls. But then smartphones arrived and changed everything. Phone calls became just one of the many things you could do with a smartphone, probably not even the most important one. Smartphones now allow us to do various activities, such as navigating, taking pictures, messaging, and checking social media. Our smartphones are filled with apps, and how we use them varies from person to person….

E-commerce · Mar 30, 2023
Can Cultural Norms Influence eCommerce Reviews? A VoC Analysis of 14 Countries
Every country has its own set of rules or expectations, which we call cultural norms. They are behaviors and thoughts based on shared beliefs within a particular culture or group. Norms are usually unspoken and create social standards for what behaviors are acceptable and unacceptable in human interactions. In a way, norms govern our individual lives. On the other hand, stereotypes are fixed, over-generalized beliefs, assumptions, or expectations about a particular group or class. In…

Voice of the Customer · Mar 17, 2023
7 Teams That Can Benefit From A Voice of the Customer Software
Voice of the customer (VoC) analytics software is a powerful tool that can benefit any business department, from product development to marketing and sales. In this blog post, we’ll explore just some of the departments that can mainly benefit from using a VoC tool. 7 Departments That Can Benefit From A Voice of the Customer Software Marketing To be successful, marketing teams need to have a good understanding of what their target audience wants and…