Do Customers review and recommend your products?

Published May 16, 2019·Written by Wonderflow

do customers review and recommend - wonderflow

You know we are big fans of consumer reviews for several reasons, and we often use them as the playground for the exercises that we run. Today we keep going on this track. Today we run a quick exercise that can have a terrific impact on the effectiveness of your marketing strategy. Today we want to figure out if consumers review and recommend your products or not.

Let’s get started, follow these steps:

Step 1:

Open a website where you know that consumers review your products or service. It could be Amazon, or Home Depot, or or Tripadvisor, you name it.

Step 2:

Use the search function of your browser to find reviews that contain the word “recommend” and its synonyms. You may be able to visualize 10 or 20 reviews per page, therefore you will have to load new pages and redo the search each time, till you go through at least one or two hundred reviews.

Step 3:

On a paper, write down in how many reviews customers mention that they would recommend your product to someone else. It’s a great addition if you also note the key reasons for which they would recommend.

Step 4:

make the numbers. If more than 20% of your customers feel like to recommend you…give them the possibility to do so! You may create a referral code specifically for them, or you could design a more structured word of mouth campaign. If you cannot do this directly, then forward the insight to the right colleagues from Marketing.

Remember that customers trust other customers opinion as much as they would trust a family member, so if you manage to have them recommending you, this would have a huge impact on sales.

Reviews not only tell us how many customers would recommend our products, but often tell us what they would recommend, or why they would recommend us. You should use this information to create customized messages for different customer persona.

If you don’t do so, you are missing out on the possibility to make extra money, with higher gross margins. I bet that whatever referral program you create, it would still be much cheaper for your organization than your sales force or distribution.

If you like this kind of posts with quick wins with customer feedback, watch our previous video.

Share this post:

Other articles you might like:

wonderflow image

Interview · Sep 09, 2021

Voice of the Customer (VoC) Interview: Jorge Garcia, Founder at Vessel Insights & Strategy

In this edition of our Voice of the Customer (VoC) Interview series, our own Stefano Pecorari, Client Success Director at Wonderflow, welcomes Jorge Garcia, the founder at Vessel Insights & Strategy.   Vessel Insights & Strategy is a network-based insight, strategy, and internal communication agency. Before leading the company, Jorge was the Vice President at Estee Lauder, a renowned global cosmetic brand, for nearly five years. Specifically, he led the North American market, overseeing Consumer…

wonderflow image

Ratings & Reviews · Sep 16, 2021

4 Challenges in Aspect-Based Sentiment Analysis (ABSA) + Examples & Solutions

Wonderflow offers a text mining solution. Authors Anna Feltracco, Elisabetta Pisani, and the rest of our dedicated Linguistic team have shared how they perform Aspect-Based Sentiment Analysis to extract value from consumer feedback. It’s important to understand ABSA’s key challenges for our employees, customers/users, and those in linguistics, customer experience (CX), marketing, etc. They can gain a clearer understanding of this task and possibly draw inspiration from Wonderflow’s example and solutions.    At Wonderflow, we…

wonderflow image

Wonderflow · Sep 08, 2021

Meet Wanda: Why & How Wonderflow’s New Design System Improves Customer Experience

Wanda is Wonderflow’s newly-launched open-source design system built for products and digital experiences. Wanda enables a faster time-to-market, easier cooperation between teams, and facilitates creating consistent experiences across different channels.   Wonderflow is happy to publicly announce our new open-source design system: Wanda. In order, we will cover these main sections: Why we built Wanda The advantages of using Wanda How we use Wanda Our future plans Read on to learn more about the next…