Category: Wonderflow's Business Intelligence Research

Showing all the 2 posts with the category Wonderflow's Business Intelligence Research

Wonderflow's Business Intelligence Research · Nov 24, 2022

Improving Sentiment Analysis: Star Rating Vs. Sentiment Index

In this article, Wonderflow’s Business Intelligence analysts shed more light and clarity on Star Rating and the Sentiment Index score, two very important metrics in sentiment analysis. This may help our readers, particularly current users, understand better why analyzing star rating alone, for example, is not enough to understand what customers want and need and to achieve product success.   What is the first thing you do when looking for a product on Amazon? You…

Wonderflow's Business Intelligence Research · Feb 23, 2023

A General Guide on Sentiment Index & Things Gone Wrong (TGW)

In this article, Wonderflow’s Business Intelligence analysts explain two unique and important KPIs: Sentiment Index and Things Gone Wrong (TGW). Without these metrics, our clients and users would not be able to truly understand their customers. Even for non-users, having a general understanding of the impact of the Sentiment Index and TWG may enable you to recognize the potential of Wonderflow’s powerful reviews analytics.   Customer reviews are an incredible source of information for any…

Retail · Jan 04, 2023

What Do Retail Reviews Reveal On Customers’ Price Perception?

Wonderflow’s Business Intelligence is dedicated to bringing you valuable consumer insights based on the actual voice of the customer. In this analysis, we dig deeper into the effects of inflation, particularly customers’ price perception across major Italian supermarkets. Moving forward into 2023, as price concerns continue to rise, retail managers may use our insights to become more aware when creating a better customer experience.   A recent article published by Kantar, the world’s leading data,…