Category: Technology

Showing all the 28 posts with the category Technology


Business · Oct 30, 2018

Customer Experience Analysis: 5 Steps to Happy Customers

Over the years, technology has brought businesses closer and closer to their customers. Companies can send an email, pop up as an ad on a social media feed, make sales calls, send notifications straight to a smartphone, and engage in any number of other activities that bring a business into a customer’s life. Because of this, it’s simpler than ever for customers to provide feedback on the services offered by all of the brands they…

Technology · Nov 12, 2019

Video: How Augmented Analytics Tools Will Change The Way We Work

In this video, we’ll walk you through all you need to know about augmented analytics tools, including: What is augmented analytics Which are the three ingredients of augmented analytics tools How augmented analytics tools can help you free up at least 40% of your time And, how to use augmented analytics tools to…

Technology · Jul 23, 2019

Video: The Power Of Text Mining Techniques for Consumer Insights Teams

Consumer insight teams can use text mining to achieve a number of business objectives, including learning about their customers’ pain points, understanding whether their product or service lives up to their customers’ expectations and more. Riccardo shares the top six activities that your team can perform, right now. Do you prefer text over…

Business · Jul 18, 2019

Analyzing Customer Feedback With NLP to Get Actionable Insights

Most companies have more sources of customer feedback than they realize — customer surveys and reviews aside, call logs, support tickets, and brand mentions on social media all count as customer feedback. Now, if you’re not analyzing your customer feedback to come up with actionable insights, you’ll want to start doing this, ASAP….

Business · Jul 03, 2019

How Consumer Insights Teams Can Leverage Text Mining Techniques

Text mining sounds like a fancy term, but the concept behind it is pretty simple. In a nutshell, this involves using machine learning technology to extract valuable information from text-based data (product reviews, emails, call center data, and more). The strategy of text mining is used widely by consumer insight teams, and it can help product marketers and researchers understand their customers’ pain points, how customers use certain products, and more. Want to learn more…

Technology · Jun 24, 2019

What are the pros and cons of human text analysis – Part 2

In the previous video, our CEO Riccardo Osti explained the pros of human text analysis, which can be summarised into ease of getting started, the ease to reach good quality and our ability to identify irony and other anomalies. Now let’s talk about the limitations that humans have when analysing texts: #1 Consistency This is one of the biggest problems that we have. In fact, as humans we have emotions, and we evaluate things differently,…

Technology · Jun 20, 2019

What are the pros and cons of human analysis?

In this video, our CEO explained how good are humans in text analysis. Recently he has been speaking about machine learning, and why it’s not such a great solution for natural language processing. So he decided to make this video, where he explains which are strengths and limitations of us, humans, when we perform the job manually. We have seen many brands still doing this internally, so we believe it makes a lot of sense…

Technology · Jun 19, 2019

Why machine learning does not work

In this video, our CEO Riccardo Osti explained what machine learning is as well as it’s most common applications. Today he will explain why this acclaimed technology, which, don’t get us wrong, has a huge potential for several applications, does not really work well with text analysis. When we mention machine learning we are also referring to AI, deep learning and more generally to statistical models. Many of today’s hi-tech leaders make use of these…

Technology · Jun 19, 2019

What is Content Analysis (Document Analysis)?

Amongst all the tech-related terms that we hear today, some of them are less popular than others, but that doesn’t mean that they are less important. A good example is Content Analysis or Document Analysis. The goal of content analysis (document analytics) is to make a qualitative analysis of documents that can be digital, but also physical. The very first step of the analysis process aims to code the content of the documents into categories….

Market Research · Jun 19, 2019

What is the accuracy in text analysis

Probably, the most frequent question about text analysis is “what is the accuracy?”. So, today we will tell you what to measure in order to determine the quality of your analysis. Let’s start by saying that what we usually call accuracy in text analysis, is the mix of two main indicators, called precision and recall. Recall In simple words, the recall in text analysis measures how many times the system is able to identify a…

Business · May 20, 2019

12 esempi di NLP: Come viene utilizzato il Natural Language Processing

L’Intelligenza Artificiale (IA) è un tipo di tecnologia che è diventato estremamente popolare. IA ha la potenzialità di rendere il supporto clienti automatico, di migliorare la customer experience e di analizzare feedback. Implementare IA nelle aziende può sembrare difficile, ma non lo è affatto.  Natural Language Processing (NLP) è una forma di…

Technology · May 20, 2019

What is Machine Learning in 2 minutes

Historically we have been told that computers need to be programmed in order to perform specific tasks. However, in recent years, scientists have developed algorithms that make possible for computers to act, based on patterns and statistical trends instead of commands programmed by humans. In short, Machine learning algorithms use historical datasets to make predictions and decisions without being programmed for them. This technology is particularly useful for applications where it wouldn’t be feasible to…

Technology · May 09, 2019

What is Augmented Analytics in less than 3 minutes

Technology is here to make our lives easier. NLP, for example, is a tool that allows companies to have thousands of reviews analyzed in a single day. NLG enables machines and humans to communicate seamlessly, simulating human to human conversations. And these are just 2 examples of many different technologies that are starting to be in the day-to-day of marketers, product managers, customer care, and other professionals. In this video , our CEO Riccardo Osti…

Technology · Apr 25, 2019

What is NLG (Natural Language Generation) in 3 minutes

You might be familiar with NLP, but do you know what is NLG? In today’s video, our CEO Riccardo Osti will explain the meaning of Natural Language Generation, and its relation with NLP. NLG and NLP are closely related, since Speech Recognition is a subfield of NLP, or to be more precise, it is a subfield of computational linguistics. So if you are interested in this topic, in AI and/or machine learning, watch it right…

Technology · Apr 01, 2019

What is small data (in just 4 minutes)

Last week our CEO explained the meaning of Big Data, a very trending topic, in this video. Today, we will talk about Small Data. You might not have heard about this concept yet, but it is everywhere in our daily lives. Watch the video to understand what this concept means, its relationship with Big Data, and why it is so important. If you like the content, don’t forget to subscribe to our channel!   First…

Business · Mar 28, 2019

Why you should stop building in house solutions

What sounded like the best alternative, might end up being a nightmare. In today’s video, our CEO Riccardo Osti will explain why corporations shouldn’t build in house solutions. If you believe it will save you time, money, and will allow you to have a better product, you might be terribly wrong. In fact, outsourcing solutions may prevent you from entering in a field where you don’t have any experience and saving time and money from…

Technology · Mar 25, 2019

What is big data and how to analyze it

Big data is a trendy topic, but do you know what it really means, and why it became so important? It is in all the posts on social media, all the reviews in an e-commerce page, or even a large amount of NPS data. In today’s video, you’ll understand the meaning of this concept, and how companies are analyzing this data in order to get insights to take meaningful decisions. If you like the content,…

E-commerce · Mar 11, 2019

Why using a Chatbot can be extremely risky

Today’s video is about a really trendy subject: chatbot. While very useful in some cases, especially for predetermined questions, it might be really risky in others. Instead of delivering a good user experience, it might frustrate customers. Chatbots’ technologies are not yet advanced enough to really interact as a human being. In this video our CEO Riccardo Osti will cover the definition of Chatbots, its main usability, advantages, and of course, disadvantages.   In this…

Interview · Mar 04, 2019

Text analysis: how to train a computer to do it

If you follow our blog you might have realized the great amount of benefits companies can find using NLP – a technology that allows text analysis. In this post, for example, our CEO Riccardo Osti explains the difference between Social Media Learning and NLP, allowing us to realize how deep this technology may go in order to interpret and analyze texts. However, you might wonder: how does this technology works, and how can we teach…

Market Research · Mar 06, 2019

What are Predictive Analytics & How Can They Provide a Competitive Advantage?

Big data is not a new thing, but many business leaders are at a loss with how to manage their knowledge assets to their full advantage. Long gone are the days where companies could simply look at consumer research and make an intuitive guess for the best move forward. Today, with AI, machine learning,…

Technology · Feb 11, 2019

Difference between Social Media Listening and NLP

What are social media listening and NLP technologies? In today’s video, we are going to define these two approaches of communication and discover what can we learn from them, their accuracy and their data sources. Today we talk about social media listening and customer feedback analysis, or generally, NLP technologies. I get often asked about the differences between these two solutions, so I decided to make a video about it. What is social media listening?…

Market Research · Jan 31, 2019

How good are humans in text analysis?

Accuracy is a measure of the capability of technology to interpret a text correctly. Some companies claim the accuracy of their technology is 99%, is that even possible? In today’s video, we are going to refute some myths about text analysis, and we are going to discover the best way to achieve a high level of accuracy. Today’s video is very different from the other ones because for the first time I talk about Data…

Case studies · Jan 25, 2019

Customer service fail: GoDaddy’s outrageous experience

GoDaddy is the largest domain name registrar in the world with more than 18 million customers. In this video, through a negative personal experience with this enterprise, we are going to discover three key insights about customer service from a corporate perspective. Today I will tell you the bizarre experience that I had with one of the largest domain registrars in the world.   Today’s video is quite different compared to the other ones, as…

Business · Dec 17, 2018

12 NLP Examples: How Natural Language Processing is Used

We have written an updated version for this blog, with even more examples. Be sure to check the new blog here! Natural Language processing and AI – AI technology for businesses is an increasingly popular topic and…

Marketing · Dec 01, 2018

35+ Best Customer Experience Software Platforms of 2019

Providing quality customer service is not only about answering product questions, solving problems, or responding to feedback. It starts with market research, a fine-tuned website, and an optimized marketing funnel, then continues after the sale with customer support and loyalty programs. Therefore, a business might require several different kinds of customer experience software in order to enhance the buyer’s journey. This article will cover 30+ customer experience software options, ranging from funnel optimization, to customer…

Business · Nov 13, 2018

Text analysis and modern market research methodology

Our methodology Since day one we specialised in making complex text analysis simple and accessible by everyone. We strongly believe that learnings from consumer data should be on everyone’s desk, and not filtered by technical people. As a consequence, we developed technologies and processes that make the life of corporates much easier than before. In the last years, we already transformed 20 of the Fortune1000 become consumer-centric and adopt a modern market research methodology. What…

Technology · Oct 24, 2018

Text Analysis 101: An In-Depth Guide for Beginners

If your business is seeking to grow, there’s one key factor in making that happen: keeping up with the rapid advancements in technology. These days, this can seem like an overwhelming task. There’s so much new technology available on a corporate level that it can be difficult to sort through it all and decide what’s worth the money and time. One of the technological advances most beneficial to businesses is text analysis software, or software…

Business · Apr 07, 2015

How 3D Printers Will Compete with Manufacturers

It has made an entrance into consumers home and the question is what will it bring? 3D printers are not typically a new technology, being first introduced in the 1980s for manufacturers as a fast and cost-effective method for creating prototypes. The 3D products are created by laying down successive layers of material in a printer until the entire object is made. It has become an essential tool for industries such as aerospace, automotive, medical,…