Category: Food for thought
Showing all the 2 posts with the category Food for thought
Customer experience · Apr 21, 2021
Why Predictive Analytics is the Future of CX Marketing
The digital marketing and customer experience landscape is ever-changing. Traditional methods of data analysis, such as surveys, cannot always keep up with new standards. Meanwhile, the long-awaited developments over Predictive Analytics are gradually seeping into the future of customer experience, thanks to advancing technologies. Let’s discover why. Predictive Analytics: The Holy Grail of Marketing The ability to foresee the future is a superpower most people would like to have, but marketers most of all. We…
Business · Apr 14, 2021
Sentiment Analysis is Killing the Focus Groups: The Disruption of Market Research
The rise of new technologies is changing the way we do market research. Old methods such as focus groups are about to fade away, paving the way for faster, cheaper and more accurate research tools. Let’s see what’s going on. The time has come for focus groups “Video Killed the Radio Star” was declared during the 80s. Now television is about to be killed by Twitch and YouTube while the development of game-changing technologies happens…
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