Category: Food for thought

Showing all the 3 posts with the category Food for thought


Customer experience · Apr 21, 2021

Why Predictive Analytics is the future of CX Marketing

The digital marketing and customer experience landscape is ever-changing. Traditional methods of data analysis, such as surveys, cannot always keep up with new standards. Meanwhile, the long-awaited developments over Predictive Analytics are gradually seeping into the future of customer experience, thanks to advancing technologies. Let’s discover why. Predictive Analytics: The Holy Grail of Marketing The ability to foresee the future is a superpower most people would like to have, but marketers most of all. We…

Customer experience · May 04, 2021

How to Scale Your Omnichannel Strategy for the Overcrowded Future of E-Commerce

As a result of COVID-19, the future of e-commerce will be overcrowded with new and unique opportunities, threats, and challenges. Thus, to capitalize on the e-commerce growth and out-perform new competitions, brands must scale their omnichannel strategy. Read on to discover key solutions.   Nearly 150,000,000 customers became first-time online buyers in the COVID-19 pandemic.  That’s, indeed, a lot of zeros, but it’s a good thing in this case. However, that’s not to say all…

Business · Apr 14, 2021

Sentiment analysis is killing the Focus Group: the disruption of Market Research

The rise of new technologies is changing the way we do market research. Old methods such as focus groups are about to fade away, paving the way for faster, cheaper and more accurate research tools. Let’s see what’s going on. The time has come for focus groups  “Video Killed the Radio Star” was declared during the 80s. Now television is about to be killed by Twitch and YouTube while the development of game-changing technologies happens…