Category: E-commerce

Showing all the 7 posts with the category E-commerce


Business · Jan 24, 2019

Why is e-commerce winning against retail?

E-commerce is growing at a very fast pace, eating the shares of traditional retail. In certain product categories, the online/offline ratio is still vastly in favour of offline shopping, however, the situation is different in some highly competitive verticals. Why is e-commerce winning against retail in certain categories? The majority would say because of price. I tend to disagree with this statement, and I explain why in this video.   This video is about the…

E-commerce · Feb 10, 2021

The impact of Covid-19 on the world’s digital transformation

It’s no secret that the COVID-19 pandemic has forever changed online shopping behaviors. A survey of about 3,700 consumers in nine emerging and developed economies now validates this. The study, entitled “COVID-19 and E-commerce”, examined how the pandemic has changed the way consumers use e-commerce and digital solutions in Brazil, China, Germany, Italy, the Republic of Korea, the Russian Federation, South Africa, Switzerland, and Turkey. Following the start of the pandemic, more than half of…

Business · Mar 10, 2020

The importance of customer feedback for eCommerce platforms

Amazon wants to improve its customers’ experience by presenting them only with high-quality products. How are eCommerce platform planning on assessing products’ quality? Customer feedback. This means that if brands do not analyze online reviews and optimize their products accordingly, they will soon be excluded from one of the largest eCommerce platforms.The company…

Business · Mar 18, 2019

5 reasons why reviews are essential for e-commerce

A few weeks ago, our CEO Riccardo Osti made a video about the importance of reviews for traditional retail. Today, he’ll explain the importance of reviews also for e-commerce businesses. They are not only extremely valuable for the products, but for the online stores themselves. As you’ll see, this happens for several reasons: They create trust, They are freely generated, They represent a great point of interaction, They help SEO and finally, They help to…

E-commerce · Mar 11, 2019

Why using a Chatbot can be extremely risky

Today’s video is about a really trendy subject: chatbot. While very useful in some cases, especially for predetermined questions, it might be really risky in others. Instead of delivering a good user experience, it might frustrate customers. Chatbots’ technologies are not yet advanced enough to really interact as a human being. In this video our CEO Riccardo Osti will cover the definition of Chatbots, its main usability, advantages, and of course, disadvantages.   In this…

Business · Feb 14, 2019

How is E-commerce influencing traditional retail

It’s proven that more or less 90% of customers read online reviews before making the final decision on what product or service to buy. This is directly affecting how customers are making decisions, and so it is essential for traditional retailers to be aware of it, in order to make more strategical decisions. As you can see in this video, nowadays e-commerce is actually winning the battle against retail, precisely because the last ones still couldn’t…

Business · Feb 07, 2019

How to manage a retail network

Product quality and customer service are the most important aspects to create a deeper and more intimate experience. These aspects are not only the most important, but they are also the most difficult ones to manage and improve. A couple of real-life examples will help us to discover which are the secrets to make quality and service, good and consistent, managing a retail network.   You have probably heard the story of Howard Schultz. He…