Category: E-commerce

Showing all the 14 posts with the category E-commerce

E-commerce · Mar 30, 2023

Can Cultural Norms Influence eCommerce Reviews? A VoC Analysis of 14 Countries

Every country has its own set of rules or expectations, which we call cultural norms. They are behaviors and thoughts based on shared beliefs within a particular culture or group. Norms are usually unspoken and create social standards for what behaviors are acceptable and unacceptable in human interactions. In a way, norms govern our individual lives. On the other hand, stereotypes are fixed, over-generalized beliefs, assumptions, or expectations about a particular group or class. In…

E-commerce · Dec 23, 2022

7 Top Retail Trends Predicted for the 2022 Holiday Season

2022 may have rushed past, but it isn’t quite over yet. With the holiday season fast approaching, retailers are steeling themselves for the craziest months of the year. Knowing what retail trends to expect from the 2022 holiday season can help brands and retailers to prepare and carve a strong position in the market in what’s undoubtedly been a volatile economic year. Overview of 2021 Holiday & 2022 Cyber Weekend First, let’s take a look…

E-commerce · Dec 22, 2021

Consumer Holiday Trends & How to Deck eCommerce with More Sales (Infographic)

As a new concerning wave of the Omicron coronavirus variant sweeps the world this 2021 holiday season, shops and stands are forced to close down — again. Thus, leading customers globally to remain at home as part of ‘lockdown’ measures and which further increases online purchases. Indeed, it’s been reported that it’s too early to detect what kind of impact Omicron will have on the consumer’s mental health as well as shopping behaviour. However, it…

E-commerce · Oct 14, 2021

Checkmate: An Effective Omnichannel Retail Strategy is Critical to Succeed

In the age of the digital consumer, retailers are expected to be near to where consumers are. Therefore, omnichannel retail technologies exist to enable a seamless customer experience. The idea behind omnichannel retail is to combine the various touchpoints of the customer journey to create a seamless shopping experience.   Source: msourceideas.com   It’s impossible to create an omnichannel strategy that fits all businesses. Instead, each firm must adapt the strategy to its specific industry…

E-commerce · Aug 03, 2021

Guest Blog: How to optimize and maximize e-commerce sales with a winning selling strategy

ChannelEngine, a powerful e-commerce solution for brands to deliver a seamless digital experience, is our guest blog contributor. In this article, they raise the vital question for all brands, what does your e-commerce success strategy look like? By following some simple guidelines, you can optimize and maximize e-commerce sales. Table of Content Making the transition to online and omnichannel sales – the four stages of development: How to optimize The Value of Customer Feedback…

E-commerce · Jul 01, 2021

Why & How Customer Retention Comes First (Especially in eCommerce)

With more online shoppers, customer retention should be prioritized over customer acquisition. Find out why and how to better your success in the future of e-commerce.   Globally, as more and more shoppers migrate online, increased competition for companies further means higher customer acquisition costs across channels. A fundamental way to combat growing acquisition costs is to prioritize your existing customers over trying to gain new ones. Brands can then better prepare for the future…

Business · May 25, 2021

What is Sustainability in eCommerce & Why It Matters

Sustainability in e-commerce is a growing hot topic. Brand building towards this future matters more than ever. Learn what, why, and how. Fast, free, sustainable, now!   Nearly half of global online revenue streams from marketplaces with Taobao leading the way. Following closely behind are Tmall and Amazon. So, marketplaces are dominating the competitive landscape – and will continue to. Building your online presence becomes even more imperative nowadays to competitively differentiate your business from…

E-commerce · Feb 10, 2021

The impact of Covid-19 on the world’s digital transformation

It’s no secret that the COVID-19 pandemic has forever changed online shopping behaviors. A survey of about 3,700 consumers in nine emerging and developed economies now validates this. The study, entitled “COVID-19 and E-commerce”, examined how the pandemic has changed the way consumers use e-commerce and digital solutions in Brazil, China, Germany, Italy, the Republic of Korea, the Russian Federation, South Africa, Switzerland, and Turkey. Following the start of the pandemic, more than half of…

Business · Mar 10, 2020

The importance of customer feedback for eCommerce platforms

Amazon wants to improve its customers’ experience by presenting them only with high-quality products. How are eCommerce platform planning on assessing products’ quality? Customer feedback. This means that if brands do not analyze online reviews and optimize their products accordingly, they will soon be excluded from one of the largest eCommerce platforms.The company…

5 reasons why reviews are essential for ecommerce - wonderflow

Business · Mar 18, 2019

5 reasons why reviews are essential for e-commerce

A few weeks ago, our CEO Riccardo Osti made a video about the importance of reviews for traditional retail. Today, he’ll explain the importance of reviews also for e-commerce businesses. They are not only extremely valuable for the products, but for the online stores themselves. As you’ll see, this happens for several reasons: They create trust, They are freely generated, They represent a great point of interaction, They help SEO and finally, They help to…

why using chatbot can be risky - wonderflow

E-commerce · Mar 11, 2019

Why using a Chatbot can be extremely risky

Today’s video is about a really trendy subject: chatbot. While very useful in some cases, especially for predetermined questions, it might be really risky in others. Instead of delivering a good user experience, it might frustrate customers. Chatbots’ technologies are not yet advanced enough to really interact as a human being. In this video our CEO Riccardo Osti will cover the definition of Chatbots, its main usability, advantages, and of course, disadvantages.   In this…

how is e-commerce influencing traditional retail - wonderflow

Business · Feb 14, 2019

How is E-commerce influencing traditional retail

It’s proven that more or less 90% of customers read online reviews before making the final decision on what product or service to buy. This is directly affecting how customers are making decisions, and so it is essential for traditional retailers to be aware of it, in order to make more strategical decisions. As you can see in this video, nowadays e-commerce is actually winning the battle against retail, precisely because the last ones still couldn’t…

how to monitor and manage a retail network - wonderflow

Business · Feb 07, 2019

How to manage a retail network

Product quality and customer service are the most important aspects to create a deeper and more intimate experience. These aspects are not only the most important, but they are also the most difficult ones to manage and improve. A couple of real-life examples will help us to discover which are the secrets to make quality and service, good and consistent, managing a retail network.   You have probably heard the story of Howard Schultz. He…

why is e-commerce winning against retail - wonderflow

Business · Jan 24, 2019

Why is e-commerce winning against retail?

E-commerce is growing at a very fast pace, eating the shares of traditional retail. In certain product categories, the online/offline ratio is still vastly in favour of offline shopping, however, the situation is different in some highly competitive verticals. Why is e-commerce winning against retail in certain categories? The majority would say because of price. I tend to disagree with this statement, and I explain why in this video.   This video is about the…