Category: Consumer Goods
Showing all the 6 posts with the category Consumer Goods
Business · Apr 22, 2021
Wonderflow interviews Jan Bennink, Member of the Board of Directors and former CEO of Royal Numico Holdings NV
In early 2021, we had announced a new addition to Wonderflow Board of Directors, Jan Bennink. Now in a newly released interview with the former Advisory-Board-member, we get a better idea of who Bennink is. More importantly, why he has taken a more strategic seat at our table and how his extensive leadership experience in mostly FMCG and CPG will help shape Wonderflow. How would you describe yourself in 5 words? I would say driven,…
Business · Mar 31, 2021
Oral Care VoC Report: What’s Best for Electric Toothbrushes
By 2027, Fortune Business Insights projects that the oral care market will reach $38.9 billion. This rapidly expanding market share is drawing more industry leaders into the field of oral care. What are the reasons behind this huge expansion? Some researchers point to the rising rates of dental disease. Poor diet and a growing reliance on fast food might be partly to blame. Technological developments in oral care might also be contributing to their popularity….
Business · Jul 19, 2017
Start Using Consumer Insights to Influence your Advertising
Our world today is constantly changing. Customers are continuously moving to new platforms every day and brands are having to build cross-platform experiential channels to meet that migration. Given such a rapidly evolving and digitally connected world, the onus is on the brands to authentically reach out to their customers, else they risk losing them in the long term. They can be learned mainly through Consumer Insights. The upsides of viral videos are numerous which…
Business · Jan 13, 2015
Revolutionary R&D from consumer reviews
We can summarise our previous post by saying that stores use reviews to sell more and build trust, while brands use them to create marketing campaigns. However, I can tell that they’re still not getting the best out of them. Indeed, why on earth don’t brands use reviews to build better products? Read about how to revolutionize R&D from consumer reviews. Let me give you a short example: Enterprises make several blind tests, market researches…
Business · Jan 29, 2015
Reviews to drive research and sales
Why should brands analyse reviews to build better products? Because customers write what they need inside reviews. When marketers had a much more product-centric approach, consumer reviews were not considered so important. They soon realised that is needed to listen more carefully to what customers say in order to minimise the risk of…
Business · May 04, 2016
What Drives Consumers to Write Product Reviews?
If you ever search through e-commerce sites like Amazon you might find it surprising that there can be more than 1,000 reviews on an extension cord (https://goo.gl/KIBmLG) and only a handful of reviews for the TV that some consider the best to buy this year. Does it raise important questions such as what drives consumers to write a review? Is it because of the product itself or is there something more to it? Clay Shirky,…