Category: Consumer Electronics

Showing all the 6 posts with the category Consumer Electronics

how are amazon vine reviews different? - wonderflow

Business · Nov 21, 2016

How Amazon Vine reviews differ from non-Vine reviews?

By now, you probably understand the value of online product reviews for your brand. They provide you with tons of insightful information about what your consumers really perceive your products. You most likely have heard about Amazon Vine, an initiative in which Amazon invites some customers to write reviews of products they receive for free from participating vendors. This practice is known as incentivized reviews. If you want to know more about what you can…

Business · Mar 06, 2017

The Potential of Online Reviews for Businesses

Over the past few years, the importance of online reviews has only increased in magnitude. Since ages, people have relied on recommendations, feedback and reviews for day to day decisions. From the best deal at the nearest supermarket to the newest movie released last week, word of mouth has always played an important role in influencing decisions of the masses. It should not come as a surprise that in today’s highly digitised world, product…

ROI of Customer Feedback for Consumer electronics

Business · Apr 04, 2019

ROI of Customer Feedback for Consumer Electronics

If you work at a Consumer Electronics company, this video is for you. In our CEO’s YouTube channel, we make plenty of videos about Customer Feedback and the value it has for different sectors and verticals of a company. In today’s video, Riccardo Osti will explain to you mathematically how to calculate the ROI of Consumer Feedback within this industry, by different perspectives. This means you will be able to see through numbers the Return…

Business · Jan 13, 2015

Revolutionary R&D from consumer reviews

We can summarise our previous post by saying that stores use reviews to sell more and build trust, while brands use them to create marketing campaigns. However, I can tell that they’re still not getting the best out of them. Indeed, why on earth don’t brands use reviews to build better products? Read about how to revolutionize R&D from consumer reviews. Let me give you a short example: Enterprises make several blind tests, market researches…

Business · Jan 29, 2015

Reviews to drive research and sales

Why should brands analyse reviews to build better products? Because customers write what they need inside reviews. When marketers had a much more product-centric approach, consumer reviews were not considered so important. They soon realised that is needed to listen more carefully to what customers say in order to minimise the risk of…

Business · May 04, 2016

What Drives Consumers to Write Product Reviews?

If you ever search through e-commerce sites like Amazon you might find it surprising that there can be more than 1,000 reviews on an extension cord (https://goo.gl/KIBmLG) and only a handful of reviews for the TV that some consider the best to buy this year. Does it raise important questions such as what drives consumers to write a review? Is it because of the product itself or is there something more to it? Clay Shirky,…