Category: Case studies

Showing all the 4 posts with the category Case studies


Case studies · Jun 19, 2019

How do you create customer profiles starting from feedback

Today we will explain how to create customer profiles starting from their feedback. One of the most difficult challenges for marketers is to clearly define the customer persona, highlighting all the characteristics of the ideal types of customers. Historically, marketers have learned that first, they needed to create a profile and then go to the market to test it. Today, customer feedback gives us the possibility to turn this process upside down. In fact, we…

Case studies · Jan 25, 2019

Customer service fail: GoDaddy’s outrageous experience

GoDaddy is the largest domain name registrar in the world with more than 18 million customers. In this video, through a negative personal experience with this enterprise, we are going to discover three key insights about customer service from a corporate perspective. Today I will tell you the bizarre experience that I had with one of the largest domain registrars in the world.   Today’s video is quite different compared to the other ones, as…

Business · Dec 12, 2018

Review of the week: Polar watch Vantage V

You’ve probably heard the term sentiment analysis before but never really took much notice of how important it can be for your company. Wonderflow offers many tools that help brands discover the “why” behind customer feedback (ex. Why do customer dislike X feature?). This is because the language people are using can be mined to discover their true emotions and the intent in their sentences. With this information, you can gain a real understanding of…

Business · Nov 21, 2016

How Amazon Vine reviews differ from non-Vine reviews?

By now, you probably understand the value of online product reviews for your brand. They provide you with tons of insightful information about what your consumers really perceive your products. You most likely have heard about Amazon Vine, an initiative in which Amazon invites some customers to write reviews of products they receive for free from participating vendors. This practice is known as incentivized reviews. If you want to know more about what you can…