Video: How Augmented Analytics Tools Will Change The Way We Work

Published on — Written by Wonderflow

Augmented Analytics
In this video, we’ll walk you through all you need to know about augmented analytics tools, including:

  • What is augmented analytics
  • Which are the three ingredients of augmented analytics tools
  • How augmented analytics tools can help you free up at least 40% of your time
  • And, how to use augmented analytics tools to empower your teams
If you enjoy this type of videos, subscribe to Riccardo Osti’s channel in YouTubeAugmented analytics refers to the use of statistical and linguistic technologies to improve data management performance. This includes everything from data analysis to data sharing and business intelligence. The concept of augmented analytics is closely linked to the idea of transforming big data into smaller, more usable, datasets. But if you’re wondering whether augmented analytics can replace data scientists and data teams altogether, that’s definitely not the case. Think of augmented analytics as playing an assistive role – this technology doesn’t replace humans; it supports us and enhances our interpretation capabilities.

Three concepts form the backbone of augmented analytics tools:

  • Machine learning
  • Natural Language Processing (NLP) and
  • insight automation 

Do you know how much time augmented analytics tools can save your company? Gartner predicts that over 40% of data science tasks will be automated by 2020, resulting in increased productivity and broader usage of data and analytics by the so-called citizen data scientists.

More specifically, Gartner says that citizen data scientists can “bridge the gap between mainstream self-service analytics by business users and the advanced analytics techniques of data scientists”. These scientists are now able to perform sophisticated analysis that would have required more expertise; this enables them to deliver advanced analytics even if they don’t have specialized skill sets that data scientists do.

To be clear, this automation won’t just benefit data scientists and data teams. Gartner, once again defines a citizen data scientist as a person who creates complex descriptive and predictive models, but whose primary job function is outside the field of statistics and analytics. If you’re, a sales manager who’s tasked with putting together reports for board meetings, you can also skyrocket your productivity with augmented analytics tools. 

Interestingly, Gartner also predicts that citizen data scientists will surpass data scientists in the amount of advanced analysis produced by 2019. According to Gartner, businesses today are increasingly being powered and impacted by analyses produced by citizen data scientists. This doesn’t just create a more data-driven environment, it also allows data scientists to shift their focus onto the more complex analysis.

But how, exactly, can you use augmented analytics tools to empower your teams? Here are a few use cases of augmented analytics that can help to boost your team’s productivity: 

  1. Automated data cleaning and compilation
  2. Identifying patterns and trends in key metrics
  3. Tracking actions and strategies to identify effective approaches.

For more interesting content, click here.

About Wonderflow

Wonderflow empowers businesses with quick and impactful decision-making because it helps automate and deliver in-depth consumer and competitor insights. All within one place, results are simplified for professionals across any high-UGC organization, and department to access, understand, and share easily. Compared to hiring more analysts, Wonderflow’s AI eliminates the need for human-led setup and analysis, resulting in thousands of structured and unstructured reviews analyzed within a matter of weeks and with up to 50% or more accurate data. The system sources relevant private and public consumer feedback from over 200 channels, including emails, forums, call center logs, chat rooms, social media, and e-commerce. What’s most unique is that its AI is the first ever to help recommend personalized business actions and predict the impact of those actions on key outcomes. Wonderflow is leveraged by high-grade customers like Philips, DHL, Beko, Lavazza, Colgate-Palmolive, GSK, Delonghi, and more.

Start making winning decisions based on customer feedback todayGet a free demo

Other articles you might like:

wonderflow image

Product Development · Sep 12, 2022

Proper Review Analysis: How to Analyze Customer Reviews (+ Examples)

It’s pretty difficult to imagine a world without reviews. Not many of us walk into a shop and make a purchase without browsing at least a handful of online reviews beforehand.  In fact, a study from TrustPilot found that almost 9 out of 10 customers consult online reviews before buying.  Though these reviews are incredibly helpful to consumers, for business owners, trying to use reviews to guide the product development process or improve the customer…

utility cx

Utility & Energy · Aug 09, 2022

More Than Another Bill: Why VoC Programs Improve Utility CX

When did your utility provider last ask you to rate your customer experience (CX) with them? With rising competition, energy costs, customer demands, and regulatory and stakeholder pressure to improve customer services, these key factors drive service providers of water, electricity, and gas to engage deeply with their customers. Old traditional business models must be changed to adapt to the times, and utility brands must prioritize CX more than ever before.  The Utility Customer Experience …

Ron Jacobs Philips Brand Licensing

Interview · Aug 03, 2022

Customer-Centricity in Consumer Electronics: VoC Interview with Ron Jacobs, Philips Brand Licensing product professional

As part of our Voice of the Customer (VoC) interview series, Stefano Pecorari, Client Success Director at Wonderflow, welcomes Ron Jacobs, Brand Licensing product professional at Philips. Philips is a Dutch multinational founded in 1891 as a lighting company and later expanded to medical equipment, consumer electronics, and domestic appliances. The company is headquartered in Eindhoven. Later, it moved to Amsterdam in 1997. Nowadays, Philips is focused mainly on the health tech continuum. Its mission is…