Video: How Augmented Analytics Tools Will Change The Way We Work
Published on — Written by Wonderflow

- What is augmented analytics
- Which are the three ingredients of augmented analytics tools
- How augmented analytics tools can help you free up at least 40% of your time
- And, how to use augmented analytics tools to empower your teams
Three concepts form the backbone of augmented analytics tools:
- Machine learning
- Natural Language Processing (NLP) and
- insight automation
Do you know how much time augmented analytics tools can save your company? Gartner predicts that over 40% of data science tasks will be automated by 2020, resulting in increased productivity and broader usage of data and analytics by the so-called citizen data scientists.
More specifically, Gartner says that citizen data scientists can “bridge the gap between mainstream self-service analytics by business users and the advanced analytics techniques of data scientists”. These scientists are now able to perform sophisticated analysis that would have required more expertise; this enables them to deliver advanced analytics even if they don’t have specialized skill sets that data scientists do.
To be clear, this automation won’t just benefit data scientists and data teams. Gartner, once again defines a citizen data scientist as a person who creates complex descriptive and predictive models, but whose primary job function is outside the field of statistics and analytics. If you’re, a sales manager who’s tasked with putting together reports for board meetings, you can also skyrocket your productivity with augmented analytics tools.
Interestingly, Gartner also predicts that citizen data scientists will surpass data scientists in the amount of advanced analysis produced by 2019. According to Gartner, businesses today are increasingly being powered and impacted by analyses produced by citizen data scientists. This doesn’t just create a more data-driven environment, it also allows data scientists to shift their focus onto the more complex analysis.
But how, exactly, can you use augmented analytics tools to empower your teams? Here are a few use cases of augmented analytics that can help to boost your team’s productivity:
- Automated data cleaning and compilation
- Identifying patterns and trends in key metrics
- Tracking actions and strategies to identify effective approaches.
For more interesting content, click here.
About Wonderflow
Wonderflow empowers businesses with quick and impactful decision-making because it helps automate and deliver in-depth consumer and competitor insights. All within one place, results are simplified for professionals across any high-UGC organization, and department to access, understand, and share easily. Compared to hiring more analysts, Wonderflow’s AI eliminates the need for human-led setup and analysis, resulting in thousands of structured and unstructured reviews analyzed within a matter of weeks and with up to 50% or more accurate data. The system sources relevant private and public consumer feedback from over 200 channels, including emails, forums, call center logs, chat rooms, social media, and e-commerce. What’s most unique is that its AI is the first ever to help recommend personalized business actions and predict the impact of those actions on key outcomes. Wonderflow is leveraged by high-grade customers like Philips, DHL, Beko, Lavazza, Colgate-Palmolive, GSK, Delonghi, and more.
Other articles you might like:

Consumer Electronics · May 17, 2023
Phone or “Camera”? Key Insights of Smartphone Reviews Analysis
Once upon a time, phones were primarily used for making phone calls. But then smartphones arrived and changed everything. Phone calls became just one of the many things you could do with a smartphone, probably not even the most important one. Smartphones now allow us to do various activities, such as navigating, taking pictures, messaging, and checking social media. Our smartphones are filled with apps, and how we use them varies from person to person….

E-commerce · Mar 30, 2023
Can Cultural Norms Influence eCommerce Reviews? A VoC Analysis of 14 Countries
Every country has its own set of rules or expectations, which we call cultural norms. They are behaviors and thoughts based on shared beliefs within a particular culture or group. Norms are usually unspoken and create social standards for what behaviors are acceptable and unacceptable in human interactions. In a way, norms govern our individual lives. On the other hand, stereotypes are fixed, over-generalized beliefs, assumptions, or expectations about a particular group or class. In…

Voice of the Customer · Mar 17, 2023
7 Teams That Can Benefit From A Voice of the Customer Software
Voice of the customer (VoC) analytics software is a powerful tool that can benefit any business department, from product development to marketing and sales. In this blog post, we’ll explore just some of the departments that can mainly benefit from using a VoC tool. 7 Departments That Can Benefit From A Voice of the Customer Software Marketing To be successful, marketing teams need to have a good understanding of what their target audience wants and…