Video: How Augmented Analytics Tools Will Change The Way We Work

Published on — Written by Wonderflow

Augmented Analytics
In this video, we’ll walk you through all you need to know about augmented analytics tools, including:

  • What is augmented analytics
  • Which are the three ingredients of augmented analytics tools
  • How augmented analytics tools can help you free up at least 40% of your time
  • And, how to use augmented analytics tools to empower your teams
If you enjoy this type of videos, subscribe to Riccardo Osti’s channel in YouTubeAugmented analytics refers to the use of statistical and linguistic technologies to improve data management performance. This includes everything from data analysis to data sharing and business intelligence. The concept of augmented analytics is closely linked to the idea of transforming big data into smaller, more usable, datasets. But if you’re wondering whether augmented analytics can replace data scientists and data teams altogether, that’s definitely not the case. Think of augmented analytics as playing an assistive role – this technology doesn’t replace humans; it supports us and enhances our interpretation capabilities.

Three concepts form the backbone of augmented analytics tools:

  • Machine learning
  • Natural Language Processing (NLP) and
  • insight automation 

Do you know how much time augmented analytics tools can save your company? Gartner predicts that over 40% of data science tasks will be automated by 2020, resulting in increased productivity and broader usage of data and analytics by the so-called citizen data scientists.

More specifically, Gartner says that citizen data scientists can “bridge the gap between mainstream self-service analytics by business users and the advanced analytics techniques of data scientists”. These scientists are now able to perform sophisticated analysis that would have required more expertise; this enables them to deliver advanced analytics even if they don’t have specialized skill sets that data scientists do.

To be clear, this automation won’t just benefit data scientists and data teams. Gartner, once again defines a citizen data scientist as a person who creates complex descriptive and predictive models, but whose primary job function is outside the field of statistics and analytics. If you’re, a sales manager who’s tasked with putting together reports for board meetings, you can also skyrocket your productivity with augmented analytics tools. 

Interestingly, Gartner also predicts that citizen data scientists will surpass data scientists in the amount of advanced analysis produced by 2019. According to Gartner, businesses today are increasingly being powered and impacted by analyses produced by citizen data scientists. This doesn’t just create a more data-driven environment, it also allows data scientists to shift their focus onto the more complex analysis.

But how, exactly, can you use augmented analytics tools to empower your teams? Here are a few use cases of augmented analytics that can help to boost your team’s productivity: 

  1. Automated data cleaning and compilation
  2. Identifying patterns and trends in key metrics
  3. Tracking actions and strategies to identify effective approaches.

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About Wonderflow

Wonderflow empowers businesses with quick and impactful decision-making because it helps automate and deliver in-depth consumer and competitor insights. All within one place, results are simplified for professionals across any high-UGC organization, and department to access, understand, and share easily. Compared to hiring more analysts, Wonderflow’s AI eliminates the need for human-led setup and analysis, resulting in thousands of structured and unstructured reviews analyzed within a matter of weeks and with up to 50% or more accurate data. The system sources relevant private and public consumer feedback from over 200 channels, including emails, forums, call center logs, chat rooms, social media, and e-commerce. What’s most unique is that its AI is the first ever to help recommend personalized business actions and predict the impact of those actions on key outcomes. Wonderflow is leveraged by high-grade customers like Philips, DHL, Beko, Lavazza, Colgate-Palmolive, GSK, Delonghi, and more.

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