Business · Sep 26, 2019
Video: How To Leverage App Reviews To Increase Revenue
Here, we will describe the customer feedback loop that you need to build and execute in order to successfully launch and grow your app. It doesn’t matter if you work for a big brand with apps that generate millions of downloads, or if you are a solo developer. The process would remain the…
Business · Sep 23, 2019
How To Turn Consumer Insights Into Actionable Results
If you’re struggling with making sense of your data and turning consumer insights into actionable results, you’re not alone. The process of collecting, cleaning, and analyzing data is by no means easy, and while 85% of companies say that they’re trying to be data-driven, only 37% of those companies count themselves as “successful”…
Business · Sep 16, 2019
Video: How To Move From A Product-Centric to A Customer-Centric Organisation
Companies are increasingly seeing the value of adopting a customer-centric approach and putting their customers at the heart of all they do. In this video series, Wonderflow’s Bram Weerts will share helpful tips on how to move from being a product-centric company to a customer-centric one. What we will cover: What is customer-centricity…
Business · Sep 12, 2019
How Augmented Analytics Tools Will Change The Way We Work
There are plenty of business intelligence platforms in the market, and as of late, we’ve seen more and more augmented analytics tools popping up. That aside, augmented analytics has also been lauded by several leading research firms and companies. Gartner, for instance, says that this particular approach is the “next wave of disruption…
Business · Sep 11, 2019
An Interview with Fabio Costa
How did they do it? This series aims to inspire and aid true customer-centricity, and highlight the implemenation and integration of customer experience and the voice of the customer in different sectors and industries.In today’s Wonderflow’s interview, we speak…
Business · Aug 27, 2019
Video: Analyze Customer Feedback With NLP to Get Actionable Insights
Most companies have more sources of customer feedback than they realize. Customer surveys and reviews aside, call logs, support tickets, and brand mentions on social media all are customer feedback, rich with insights. Many of the world’s most successful enterprises have automated the entire process of gathering and analyzing their customer feedback…
Business · Aug 15, 2019
20 Natural Language Processing Examples For Businesses
If this is the first time you’re hearing about Natural Language Processing (also known as NLP), this basically deals with using machine learning to derive meaning from human languages. Now, this might seem like pretty innovative, cutting edge technology, but the truth is that NLP is something that’s been part of our lives…
Business · Aug 13, 2019
Video: How to build a Customer Centric culture
In this day and age, where the customer is king, companies simply cannot afford to slip up when it comes to customer service. Offend a customer, and you could easily have your name plastered all over social media, and dragged through the mud. But delight a customer, and you might find your brand…
Business · Jul 25, 2019
Making The Move From A Product-Centric To A Customer-Centric Organisation
Back in the day, most MNCs and enterprise companies relied on product-centric approaches, and focused their efforts on developing new products by leveraging technology or specialized skills. These days, however, companies are increasingly seeing the value of adopting a customer-centric approach, and putting their customers at the heart of all they do. Thinking…
Technology · Jul 23, 2019
Video: The Power Of Text Mining Techniques for Consumer Insights Teams
Consumer insight teams can use text mining to achieve a number of business objectives, including learning about their customers’ pain points, understanding whether their product or service lives up to their customers’ expectations and more. Riccardo shares the top six activities that your team can perform, right now. Do you prefer text over…