Wonderflow Blog


Insurance · Jun 23, 2022

Hear the Voice of the Customer in Insurance: Beyond Claims & Costs

In this article, we’ll explore why VoC data is essential, and how you can leverage it to ensure your business is at the forefront of the sector. 

what is sentiment analysis

Marketing · Jun 15, 2022

What is Sentiment Analysis and Text Analytics? (+ Quick Video)

Learn what is sentiment analysis and text analytics, plus a short explanatory video. You will likely be more sure of trending AI topics.


Customer experience · May 31, 2022

Customer-Centricity in Retail: VoC Interview with Maria Cristina Aspesi, Global Director of Customer Care at Lavazza

As part of our Voice of the Customer (VoC) interview series, Emiliano Varrasi, Client Success Director at Wonderflow, welcomes Maria Cristina Aspesi, Global Director of Customer Care at Lavazza Group (sometimes simply Lavazza, and formally, Luigi Lavazza S.p.A.). Often branded as “Italy’s Favorite Coffee,” Lavazza manufactured mainly coffee products and was first established in Turin, Italy, in 1895. What started as a single, family-owned, small grocery store is now an internationally recognized brand. The global…

Mouna Kacimi

Interview · May 27, 2022

Employee Spotlight: Mouna Kacimi, Head of Data Science & Linguistics

In this month’s Employee Spotlight feature, we warmly welcome Mouna Kacimi, our Senior Data Scientist turned Head of Data Science and Linguistics. In honor of her recent promotion, we want to again congratulate Mouna and get to know her a bit more, especially how she has helped enabled the team’s success. Mouna studied Computer Engineering at the National School of Computer Science in Algeria. Curious about the world of research, she decided to pursue a…

personal care

Cosmetic & Beauty · May 25, 2022

VoC Analysis: Top 3 Hair Care Trends Based on Personal Care Ratings & Reviews

Personal Care Ratings & Reviews: although some parts of the world are still reeling from the recent global pandemic and not everything is fully back to normal, most economies are at least gradually moving towards recovery.

Retail analytics

Customer experience · May 19, 2022

Hear the Voice of the Customer in Retail: Why Use VoC in Retail Analytics

Learn what it takes for retailers to win today. Improve your retail strategy and the customer experience with voice of the customer data.


Customer experience · Apr 22, 2022

Is the Customer Experience Career for You? The Rise of CX Jobs (Incl. Salary Chart and FAQs)

“Think of customer experience as customer service on steroids” – Forbes  That’s exactly what it’s like to work in Customer Experience (CX). When compared to customer service (CS), customer experience is more about proactively creating a seamless customer journey, from awareness of the brand to post-purchase. In contrast, CS is about reactively supporting customers with service/product questions and problems.  This article aims to shed light on the trending and unique career path of CX and how…

Krisiana Dumi

Interview · Apr 07, 2022

WonderStudent: Krisiana Dumi, Grant Recipient & Epicode IT Grad

Krisiana Dumi is an Epicode IT graduate, Developer, and scholarship recipient of Wonderflow. Get inspired by her career journey in tech.

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Market Research · Mar 31, 2022

VoC Analysis: What do customers think on skincare product packaging? (5 countries analyzed)

VoC Analysis: What do customers think on skincare product packaging? (5 countries analyzed)


Customer experience · Mar 28, 2022

Customer-Centricity in Energy: VoC Interview with Angelo Asciano, Director of Customer Operations at ENERCOM

Angelo Asciano, the Director of Customer Care at ENERCOM SRL, shares his CX leadership advice on customer centricity for energy companies.